SYDNEY, AUSTRALIA, Feb. 13, 2012 /CNW/ - Givex, a global technology company which powers loyalty and gift card
programs across 50 countries worldwide, and Transacta, a provider of specialist point of sale, back office and head office
retail systems in Australia, New Zealand and the Asia Pacific,
announced today the integration of Givex's SKU (Stock Keeping Unit)
Loyalty system with Vision BeanStore Point of Sale software.
Users of Vision BeanStore PoS now have access to the Givex system for
rewarding customers with points, discounts or even free products
depending on what's in their shopping basket.
"Retailers use our solutions to build deeper relationships with their
customers and create positive customer experiences," says Graham Jones,
General Manager, Transacta. "This integration with Givex offers users
many more tools and options to engage customer interest and reward them
for their continued loyalty."
"The successful loyalty programs of today have changed significantly
from those of the past, which rewarded customers blindly with points
based on the total spend," says Larry Samuels, Managing Director, Givex
ASEA. "Businesses are now looking to better understand their customer
base and tailor incentives, rewards and communications based on their
pre-defined customer segments. SKU-based loyalty programs uniquely
enable a business to identify the preferences of different customers
and also reward them with products/services they like, or even
introduce them to new ones. We're very pleased that Transacta's clients
are now able to take advantage of this technology."
Givex provides a broad range of solutions for businesses to manage every
stage of the customer journey: acquire new customers, learn about
customers by building a customer database, communicate with customers
and reward loyal customers.
Transacta is a software vendor specialising in the development and sales
of software and services to mid-sized retailers in the Australian, New
Zealand and Asia Pacific markets.
Transacta, established in 1999, is a wholly owned subsidiary of Object
Consulting, Australia's leader in developing and delivering high
quality, innovative, enterprise business solutions. Since 1989
Object's development, consulting, training and support services have
kept customers at the forefront of innovation. Find out more at www.transacta.com.au.
Givex's technology has now significantly evolved from the first gift
card and loyalty programs that began in 1999. We now provide
customizable tools that empower businesses of all kinds to acquire new
customers, build, maintain and expand their customer database,
effectively communicate with customers, and finally understand and
reward their most loyal customers. Find out more at www.givex.com.
For further information:
Managing Director, Givex ASEA
phone: +61 2 9737 8444
Director Marketing, Givex
phone: +1 877 478 7733 ext. 309