Give a Little, Help a Lot™ week-long campaign kicks off in Ontario Today

BRAMPTON, ON, June 14, 2013 /CNW/ - (TSX: L) - Real Canadian Superstore®, Zehrs®, Loblaws® and Fortinos®, among other Loblaw Companies Limited (Loblaw) banner stores, across Ontario are pleased to announce that their annual Give a Little, Help a Lot™ campaign will once again support YMCA, SickKids, Children's Hospital of Eastern Ontario, London Health Sciences and many other local children's charities. The Give a Little, Help a Lot™ week-long campaign kicks off on June 14.

"We are inviting shoppers to add $2 to their grocery bill at the checkout," said Peggy Hornell, senior director, Community Investment, Loblaw Companies Limited. "One hundred per cent of funds raised in a local store through the Give a Little, Help a Lot™ campaign will go directly to local children's charities."

Since 2008, Give a Little, Help a Lot™ campaign has assisted local children's charities across Canada. In Ontario, Loblaw banner stores Loblaws®, Zehrs®, Your Independent Grocer®, valu-mart®, Fortinos® and Real Canadian Superstore® have raised more than $1.5 million for local children's charities. Nationally, the Give a Little, Help a Lot™ campaign has donated more than $3.4 million with the generous support of customers.

This year, Loblaw hopes to raise $750,000 nationally with the Give a Little, Help a Lot™ campaign and be able to continue to support the needs of children's charities across Canada.

About Loblaw Companies Limited TSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.

SOURCE: Loblaw Companies Limited

For further information:

or to request an interview, please contact: 
Loblaw Public Relations
pr@loblaw.ca or (905) 459-2500


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