TORONTO, Oct. 30, 2013 /CNW/ - Today in Toronto, Canada's iconic
retailer, Hudson's Bay unveiled the Canadian Olympic and Paralympic
Team Collection that will outfit our athletes at the upcoming Sochi
2014 Olympic and Paralympic Winter Games. Inspired by the core essence
and spirit of Canada, the official Olympic and Paralympic wear is now
available at all Hudson's Bay locations across Canada and online at thebay.com.
Hudson's Bay provides Canadians with comfortable and beautiful pieces
for every season, every occasion and every moment. With the new
Canadian Olympic and Paralympic Team Collection, Hudson's Bay continues
its long-standing dedication to dressing Canadians in a way that unites
us, spreading Olympic spirit from coast-to-coast-to-coast and bringing
everyone together to share in a momentous patriotic experience.
Created by Hudson's Bay's team of forward-thinking and creative
designers, the inspiration for the Sochi 2014 Canadian Olympic and
Paralympic Team Collection was to capture the spirit of Canada,
unifying sport and style, creating a look that is modern and
comfortable, and most of all, passionately Canadian. Canadians are
proud of our great nation, our vast landscapes, and all the unique
differences that are a part of Canadian culture. The Olympic and
Paralympic Winter Games are special for Canada - we endure cold,
beautiful and sometimes bitter winters but we embrace what winter
brings. For 343 years, Hudson's Bay has been helping Canadians dress
for winter in smart and stylish ways, and the new Olympic and
Paralympic Collection represents this.
"We're so proud to continue to be a part of the Olympic Games and are
thrilled to be the Official Outfitter of the Canadian Olympic and
Paralympic Teams," says Bonnie Brooks, President, Hudson's Bay
Company. "As a Premier National Partner of the Canadian Olympic
Committee and Canadian Paralympic Committee, we support our athletes in
many ways and we are excited to witness what they will accomplish at
the Sochi 2014 Olympic Winter Games. We at Hudson's Bay are fiercely
proud to be Canadian and are passionate about bringing the Olympic
spirit to Canadians through our clothing and we can't wait to cheer on
our athletes, knowing that we CAN own the podium."
"Today, we celebrate Hudson's Bay's long-standing partnership in
Canada's Olympic Movement and recognize that their support is integral
to our cause," said Marcel Aubut, President, Canadian Olympic
"We thank Hudson's Bay for once again delivering iconic, beautiful
uniforms that honour our athletes' commitment to our nation and our
commitment to them. They are not just our athletes' uniforms, they are
"This is a landmark day for the Canadian Paralympic Committee, with the
launch of the spectacular Sochi team clothing collection as well as the
renewal of our partnership agreement with Hudson's Bay for the next
eight years," said Gaétan Tardif, President, Canadian Paralympic
Committee. "We're also very excited about the opportunity for Canadians
to support the Canadian Paralympic Team and build its profile by
purchasing a Paralympic Team t-shirt at Hudson's Bay stores in the lead
up to the Sochi 2014 Paralympic Winter Games."
Tradition, Elegance and Strength
The Olympic and Paralympic Collection embodies the quintessential
Canadian character. It captures a contemporary and modern fashion feel
and highlights the essence of Canada's strong and distinguishing
personality, which has permeated the globe. A new and refreshed take
on the Canadian Olympic uniform, the Collection exudes elegance and
boldness that will take the world by storm on the international stage.
Key elements woven throughout the collection include:
Colour-blocking - A key trend for 2013 and forecast for 2014, the collection is made up
of Canada's iconic colours: Maple Leaf Red, Northern White and Winter
Night Black. Structured in a way that is athletic, chic and
fashionable, the entire Collection represents a classic sport
The Leaf and Crest - Two strong Canadian symbols. The Maple Leaf is used in unique and
prominent ways throughout the Collection, giving new life to the iconic
Canadian symbol. The 2014 Team Crest represents sportsmanship,
competition, athleticism and national pride, and is a symbol of
strength for all athletes.
Canada's Animals - A nod to the traditional, the Collection focuses on three instantly
recognizable Canadian animals: the beaver, the loon and the polar
bear. The diversity of the animals represents the diversity of the
"Canada's style and personality is instantly recognizable
internationally, and we designed the Olympic uniforms to reflect who we
are as a nation," says Hilary Kelley, VP of Design, Hudson's Bay
Company. "The Collection embodies modernity and classic refinement.
Canadians are passionate about their country; they are avid
competitors, they are caring and dedicated. For the Sochi 2014 Winter
Olympic and Paralympic Uniform, we wanted to ensure our amazing
athletes could feel proud, confident and carry with them the tremendous
support of an entire nation as they prepare to bring home the gold."
"I have been fortunate to participate in four Olympic Games, and I know
the pride one feels when wearing the red and white while competing
internationally," said Jean-Luc Brassard, four-time Olympian,
Lillehammer 1994 gold medallist and Assistant Chef de Mission for Sochi
2014. "Hudson's Bay has delivered once again, and our new uniforms
beautifully represent our country's drive to be number one in Sochi."
Star Items to Watch
The 2014 Olympic and Paralympic Collection boasts a bold range of items
including colour-blocked tees, classic sweaters and athletic
sweatshirts and hoodies, down-filled and puffer jackets, brand new
accessories including the famous Red Mittens, and more.
Priced from $5 to $30 for Accessories; $12.99 - $50 for Kids/Infants;
and $19 - $275 for Men's/Women's Clothing and Outerwear, the full
collection is attainable for would-be supporters from coast-to-coast,
and makes an ideal gift for the holidays.
Star items in the collection include:
Reversible Down Jacket: Elegant and extremely warm for those cold winter days and nights, the
jacket comes in Canada's signature red and black colours and is branded
proudly with the 2014 Team Crest on the sleeve.
Chunky Knit Canada Beaver Sweater: Made from 100 per cent wool and fashioned in all three Canadian colours,
red, white and black, this sweater is timeless and comfortable.
Inspired by classic sports such as skiing and curling, this cozy
Canadian sweater prominently features CANADA strewn across the front
chest. On either sleeve, the Canada Leaf and 2014 Team Crest sits
patriotically, and on the back of the sweater, rests the beaver curled
up around the Canada flag.
Duffle Coat: A coat that demands attention - inspired by Hudson's Bay's classic
Point Blanket, the all-red jacket is accented with a black stripe
around the waist. Fashionable and smart, the single-breasted coat is a
wool/nylon blend and fits snugly together with a zipper and trendy
toggle style buttons.
Colour-blocked tees: Simplicity, accessibility and style define the new colour-blocked tees.
The body of the tees are black with CANADA written across the chest and
complemented by red sleeves and white accents.
2014 Canadian Paralympic Tee: For the first time ever, Hudson's Bay has partnered with the Canadian
Paralympic Committee to design two unique tees that feature the proud
emblem of the Canadian Paralympic Team and are available in red for
women and black for men.
Canada Stands Behind Its Athletes
For the Sochi 2014 Olympic Winter Games, there will be more than 200
athletes competing for the Canadian Olympic Team and 55 athletes
competing for the Canadian Paralympic Team. Canadian Olympic Team
members will each receive 39 items and the Canadian Paralympic Team
members will each receive 32 items as part of their 2014 uniform,
including leisurewear, jackets, pants and accessories. This will
outfit them in the Opening and Closing Ceremonies, during Podium
Presentations, and while simply hanging out in the Olympic village.
The entire 2014 Canadian Olympic and Paralympic Team Collection can be
purchased online at thebay.com and will be in all locations of Hudson's Bay from October 30 until
The Hudson's Bay Company (HBC), founded in 1670, is North America's
longest continually operated company. In Canada, HBC operates Hudson's
Bay, Canada's largest department store with 90 locations, unsurpassed
in its fashion, beauty, home and accessory designers and brands, as
well as thebay.com. HBC also operates Home Outfitters, Canada's largest home specialty
superstore with 69 locations across the country. In the United States,
HBC operates Lord & Taylor, a department store with 49 full-line store
locations throughout the northeastern United States and in two major
cities in the Midwest, and lordandtaylor.com. With approximately 29,000 Associates in Canada and the U.S., Hudson's
Bay Company banners provide stylish, quality merchandise at great
value, with a dedicated focus on service excellence. The HBC
Foundation is one of Canada's leading charitable organizations
dedicated to improving the lives of Canadians through programs that
reflect our distinct Canadian values. Since 2006, the HBC Foundation
has proudly supported Canadian athletes, donating more than $35 million
to national sports organizations, including the Canadian Olympic
Foundation and Canadian Paralympic Committee. The Hudson's Bay Company
trades on the Toronto Stock Exchange under the symbol "HBC".
About the Canadian Olympic Committee
The Canadian Olympic Committee leads the achievement of the Canadian
Olympic Team's podium success and advances Olympic values in Canada.
Independent and predominantly privately funded, the Canadian Olympic
Committee delivers resources that Canada's elite athletes need to
perform at their best and give their everything every day. The backbone
of Canada's Olympic movement, the Canadian Olympic Committee works with
National Sport Federations to prepare the Team for the Olympic, Youth
Olympic and Pan American Games. By sharing our athletes' stories, we
inspire all Canadians through the power of sport: 24 hours a day, 7
days a week, 365 days a year.
About the Canadian Paralympic Committee
The Canadian Paralympic Committee is a non-profit, private organization
with 25 member sports organizations dedicated to strengthening the
Paralympic Movement. The Canadian Paralympic Committee's vision is to
be the world's leading Paralympic nation. Its mission is to lead the
development of a sustainable Paralympic sport system in Canada to
enable athletes to reach the podium at the Paralympic Games. By
supporting Canadian high performance athletes with a disability and
promoting their success, the Canadian Paralympic Committee inspires all
Canadians with a disability to get involved in sport through programs
delivered by its member organizations.
Image with caption: "Hudson's Bay unveils its Sochi 2014 Canadian Olympic and Paralympic Collection, modeled by Canadian athletes, in Toronto. From L to R: Front row - Brad Bowden, Dylan Moscovitch, Jean-Luc Brassard, Kirsten Moore-Towers, Billy Bridges, Justine Dufour-Lapointe. Second row - Chloé Dufour-Lapointe, John Leslie, Erin Mielzynski, Cheryl Bernard, Jan Hudec, Mark Arendz. Third row - Lenny Valjas, Brad Spence, Andrew Poje, Kaitlyn Weaver, Robbi Weldon, Jesse Lumsden. (CNW Group/Hudson's Bay Company)". Image available at: http://photos.newswire.ca/images/download/20131030_C8085_PHOTO_EN_32758.jpg
SOURCE: Hudson's Bay Company
For further information:
For more information, or to schedule an interview with Hudson's Bay, please contact:
Michael Shipticki or Danika Lochhead at Strategic Objectives Inc.
Tel: (416) 366-7735. Fax: (416) 366-2295.
Email: email@example.com or firstname.lastname@example.org
Canadian Olympic Committee Media Office:
Jane Almeida, Manager, Media Relations
Tel: 416-324-4120 / Cell: 416-540-1788
Dimitri Soudas, Executive Director, Communications
Tel: 416-324-4136 / Cell: 289-388-6419
Canadian Paralympic Committee Media Office:
Manager, Media Relations and Communications
Canadian Paralympic Committee
Phone: 613-569-4333 ext. 243
Executive Director, Communications and Marketing
Canadian Paralympic Committee
Tel: 613-569-4333 ext. 224