Spring brings a new mix of digital cameras from Fujifilm with
advancements in technology, new feature-packed long zoom cameras and an
expanded adventureproof line-up.
MISSISSAUGA, ON, Jan. 5, 2012 /CNW/ - FUJIFILM Canada Inc. today
unveiled their new digital cameras for Spring 2012, offering Canadians
innovative features and enhanced technologies that will satisfy the
needs of every photographer. From travelers to family chroniclers to
adventurers, amateur and semi-professional photographers will find
something to love in the Fujifilm Spring 2012 line-up.
The Fujifilm FinePix HS30EXR and HS25EXR both feature an improved EXR CMOS sensor, which gives the user even
more versatility in low light conditions, faster start-up and focusing
time and 11 shots per second High Speed Shooting. Fujifilm also sets
new standards for long zoom digital compact cameras with the launch of
the FinePix F770EXR with a remarkable 20X Optical Zoom and the same EXR CMOR Sensor found in
Fujifilm expands its number-one selling line of shockproof, waterproof
compact cameras with the new XP-50, XP-100 and XP-150, offering improved image quality for stills and movies and enhanced
Fujifilm's success with Superzoom cameras continues with the FinePix SL280 and S4200 that offer long zoom and advanced features in compact, easy-to-use
bodies. Finally, Fujifilm introduces four new feature-packed affordable
J and A Series cameras aimed at beginners and casual photographers.
"With the 2012 lineup, Fujifilm has once again proven it has a finger on
the pulse of what today's consumer is looking for in a digital camera.
Every camera is designed with features and technology that make the
photographic experience totally enjoyable and creative for both
amateurs and experienced shutterbugs," says Greg Poole, vice president,
Imaging and Recording Media Products, FUJIFILM Canada. "We've made
improvements to camera design and functionality, including our
award-winning EXR technology, in response to feedback from customers
and retailers to create a line-up we can be proud of."
Most cameras in the Fujifilm 2012 line-up offer Faster Auto Focus and Start-up times, Easy to Use menus, excellent Low Light shooting capabilities, in-camera photo editing, High Definition (HD) video, industry leading Optical Zoom range, Tracking Auto Focus, Intelligent Scene Recognition, YouTube/Facebook
easy web upload, Face Detection and Fujifilm's Two-Year Canadian Warranty. New FinePix digital cameras will be available to Canadian consumers
beginning in February 2012.
Fujifilm FinePix HS30EXR and FinePix HS25EXR: faster, sharper, even more
At the heart of these HS-series cameras is a Fujinon 30x Precision Optical Zoom lens offering a super wide focal range from 24-720mm (equivalent to a
35mm camera), allowing photographers to tackle any type of subject
matter from sweeping landscapes to fine details. And, thanks to the Intelligent High Resolution Digital Zoom function, the focal range can be doubled, delivering 60x zoom with a
maximum telephoto setting of 1440mm without sacrificing image quality.
With an improved EXR-CMOS sensor and EXR Processor, the new FinePix HS30EXR and HS25EXR offer even more versatility,
especially in low light conditions. By redesigning the shape of the
photo diodes used in the EXR CMOS sensor, the images display 30 percent
less digital noise at higher ISO settings, which results in smoother
tones and better low light images. And both models are capable of
shooting 11 photos per second for superb action shots.
Composing images can be done using either the 3-inch LCD or the electronic viewfinder (EVF), both of which have been
substantially improved over the HS20EXR. The tilting LCD uses 460,000
dots to display menus and images with great clarity and features a Monitor Sunlight mode that is easy to view, even in direct sunlight. The EVF of the HS30EXR
is now larger at 0.26-inches and features 920,000 dots for a clearer
viewing image. Also, the viewing angle has been increased to 22 degrees.
The HS30EXR features a long life rechargeable Li-ion battery that can shoot up to 600 photos per charge while the HS25EXR offers the flexibility of 4xAA batteries.
In addition to amazing video capability with 1080p Full HD movie at 30 frames per second, the HS30EXR and HS25EXR allow the user to
employ auto focus or manually focus while shooting videos for more
creative focusing effects.
Other features include 3D and Motion Panorama 360 degree modes, 16 Megapixels, Improved Dual Image Stabilization, Pro Low Light mode + capabilities up to ISO12800, RAW Shooting (HS30EXR only), TTL Flash metering with two Fujifilm optional external flashes - the EF20 and EF42 (sold
separately) and an optional RR-80 remote release (sold separately).
The cameras are available at a suggested retail price of $499.99
(HS30EXR) and $399.99 (HS25EXR). For more information go to www.fujifilm.ca/HS30 or www.fujifilm.ca/HS25.
Fujifilm FinePix F770EXR: 20x Zoom and Speedy Powerful Performance in a
Fujifilm has set new standards for digital compact cameras with the
launch of the FinePix F770EXR, redefining the possibilities of a small
camera with enhanced functionality in a stylish, slim design. With
powerful performance in a pocket-sized package, this new camera will
give families and travelers the perfect camera to capture a huge range
The F770EXR's slim body houses a 20x optical zoom lens, thanks to the newly designed Double Sliding Lens System, with a
25-500mm focal range (equivalent to a 35mm camera) allowing users to
tackle a vast range of subjects. It also features Fujifilm's Intelligent Digital Zoom feature which effectively doubles the focal range for a maximum
telephoto setting of 1000mm*1 with less loss of image quality than a conventional digital zoom. And
High Speed Shooting up to 11 photos per second ensures no photos will
be ever missed.
The easy-to-use EXR Auto mode automatically optimizes settings according to scene types and has been
expanded to 103 different shooting patterns. Its improved EXR-CMOS sensor and Pro Low Light Mode push the camera's low-light capabilities even further allowing users to
capture great detail in low-light scenes without resorting to flash and
"noise" won't spoil the ambient light effects.
Other features include improved GPS with high sensitivity antenna for fast positioning, long life rechargeable battery (300 photos/charge), 1080p Full HD video at 30fps with stereo sound, in-camera Photo/Video editing, high resolution 3-inch LCD with Sunlight Mode, 3D shooting and Motion Panorama modes, RAW Shooting, Full Manual controls (PSAM) and Advanced Anti-Blur. Plus, the new ergonomic design has angled dials and a rubberized grip
for easier handling.
The F770EXR is available in black and red for a suggested retail price
of $379.99. For more information go to www.fujifilm.ca/F770 or check out the Fuji Guys videos at www.youtube.com/fujiguys.
*1Equivalent to angle of view on a 35mm camera.
FinePix SL280 and S4200: 28x and 24x Superzoom cameras offer all-in-one
The Fujifilm FinePix SL280 and S4200 feature a Fujinon Wide Angle Optical Zoom lens (28x and 24x respectively) so they are ideal for family
photographers, wildlife enthusiasts, travelers or sports fans. These
models offer the image quality and versatility of a superzoom, the
convenience and simplicity of a compact camera, and faster auto focus and start-up times.
Inside these cameras is Fujifilm's unique 1/2.3-inch 14 megapixel CCD sensor for outstanding image quality while Fujifilm's proprietary CCD-Shift image stabilization keeps images sharp. In low-light situations, users can adjust the ISO from 64 up to 6400.
Both cameras boast a 3-inch LCD screen with the SL280 offering 460,000 dot resolution (230,000 for S4200) and
an ultra-wide 160 degree viewing angle that makes playback and review of movies and stills easier.
Other features include 8 fps High Speed shooting, in-camera Photo Editing, Motion Panorama, 720p HD video, Face detection with auto red eye removal, smile & blink detection, Full Manual Controls (PSAM) and Dual Image Stabilization. The SL280 has a dedicated TTL hot shoe for Fujiflm's two external flashes - EF20 and EF42 (sold separately)
and includes a Lithium-ion rechargeable battery capable of 300 photos/charge.
These cameras are offered for a suggested retail price of $289.99
(SL280) and $229.99 (S4200). For more information go to www.fujifilm.ca/S4200 or www.fujifilm.ca/SL280.
FinePix XP50: Adventureproof Camera Handles all Your Family's Escapades
Following the success of the XP20, Canada's #1 selling
waterproof/shockproof digital camera*, Fujifilm raises the bar with the FinePix XP50. In addition to its
adventureproof capabilities (shockproof to 1.5m, waterproof to 5m, freeze proof to -10°C and
dustproof), the XP50 has an ergonomically designed rugged body for a firmer grip,
even when wet, so its perfect for any activity, from family beach
vacations to the annual ski trip.
The XP50 features a 14 megapixel CMOS sensor and new image processor for impressive picture quality with less noise, rapid auto focus and start-up times. For better low light photographs, the FinePix XP50 offers a Pro Low light mode and ISO sensitivity up to 3200. CMOS Shift Image Stabilization ensures crisp, sharp focus even in low light environments.
Other features include 1080p HD movie capture at 30fps, in-camera Photo and Movie Editing, 2.7" LCD with anti-reflection coating, YouTube/Facebook Easy Web Upload, Rechargeable Li-Ion battery with 200 photos/charge, Motion Panorama and 5x wide angle (28mm) Optical Zoom Lens with Water Repellent Coating to prevent water droplets from spoiling photos.
The XP50 is available in Green, Blue, Orange and Silver for a suggested
retail price of $199.99. For more information go to www.fujifilm.ca/XP50 or view the Fuji Guys videos at www.youtube.com/fujiguys.
*Based on NPD Canada Data as of November 2011
Fujifilm FinePix XP150/100: Ultimate adventureproof compact for the most
demanding shooting conditions
The XP150 and XP100 take adventuring to a new level with more rugged
capabilities. Whether climbing mountains or snorkeling in oceans, these
FinePix cameras have what it takes to deliver high quality images
whatever the conditions.
The solid build, rubberized coating and riveted metal handgrips make
these cameras the toughest FinePix XP yet: waterproof to 10m, shockproof up to 2m and freeze proof to -10°C. Plus extensive weather seals repel dust and sand. The Wide Angle 5x Fujinon Optical Zoom lens features a water repellent coating to prevent droplets from spoiling your photos and the battery/memory
card cover has a new double lock for ultimate protection from the elements.
The XP150 features a high sensitivity GPS antenna that provides fast location ID and tracks movements showing your route
on the LCD. Electronic compass and Photo Navigation show shooting direction, altitude and the direction and distance to a
Other features include faster start-up and focusing times, long-life rechargeable Li-ion battery with 300 shots/charge, in-camera Photo and Video editing, 14MP CMOS sensor, 5x optical zoom (28-140mm), bright 2.7-inch LCD with anti-reflection coating, CMOS sensor shift image stabilization, Pro Low Light mode up to ISO3200, High Speed shooting at 10fps, Full HD1080p video capture at 30fps, Motion Panorama mode, and easy upload to YouTube and Facebook.
The XP100 and XP150 are available in silver for a suggested retail price
of $249.99 and $279.99 respectively. For more information go to www.fujifilm.ca/XP100 or www.fujifilm.ca/XP150 or check out the Fuji Guys videos at www.youtube.com/fujiguys.
Fujifilm FinePix JZ250: Compact and slim with 16 Megapixels and 8x Optical Zoom
The FinePix JZ250 is a powerful 8x zoom compact camera in a slim 0.9"-thin design with a focal length of 25 to 250mm allowing users to capture everything from
beautiful wide-angle shots to stunning images of distant objects. Its 16 megapixel CCD sensor produces premium quality images and movies.
The JZ250 features high ISO sensitivity (up to ISO 3200) and Optical Image Stabilization while the Scene Recognition (SR) Auto mode automatically selects the optimal settings. The Face Detection feature can focus on up to 9 faces so it's ideal for families or group
Other features include 3.0" LCD, video capture in 720p HD at 30fps with a dedicated movie button, Rechargeable Li-Ion Battery and YouTube/Facebook easy upload.
The JZ250 is available in black for a suggested retail price of $149.99.
For more information go to www.fujifilm.ca/JZ250 or check out the Fuji Guys videos at www.youtube.com/fujiguys.
FinePix JX700 and JX500: Simple yet stylish with improved LCD and faster
The FinePix JX700 and JX500 are entry level models that produce stunning
pictures, making them perfect everyday cameras for the whole family. SR Auto mode detects the scene being photographed and adjusts the camera's settings
while easy-to-use Panorama mode stitches 3 shots together to create a seamless image. Both offer
a Fujinon Wide Angle (26mm) 5x Optical Zoom Lens, 16MP (JX700) and 14MP (JX500) resolution for great print quality and an improved LCD screen that is easy to see in direct sunlight. The JX700 also has a colour
matching lens to enhance the design appeal.
Other features include 720p video capture at 30fps with movie button, fast auto focus and start-up times, in-camera Photo and Video editing, low light capability with ISO up to 3200, Li-ion rechargeable battery, Facebook/YouTube Web Mode and Face Detection, Smile and Blink Detection.
The JX700 is available in black or pink for a suggested retail price of
$129.99 and the JX500 is available in black or silver at an MSRP of
$99.99. For more information go to www.fujifilm.ca/JX700 or www.fujifilm.ca/JX500 or check out the Fuji Guys videos at www.youtube.com/fujiguys.
FinePix AX600: Simple point and shoot camera with impressive features
The Fujifilm FinePix AX600 is the ideal beginner's point-and-shoot
camera offering great features at an affordable price. This camera
features 720p HD Movie Capture, Motion Panorama, Face Detection with Smile and Blink Detection, Intelligent Scene Recognition and Digital Image Stabilization for clear and sharp photos.
Other features include 14 Megapixel Resolution, 5x Fujinon Optical Zoom Lens and High Contrast 2.7-inch LCD Screen.
The AX600 is available in Black and Red for a suggested retail price of
$79.99. For more info go to www.fujifilm.ca/AX600 or check out the Fuji Guys videos at www.youtube.com/fujiguys.
FUJIFILM Canada Inc. is a subsidiary company of FUJIFILM North America
Corporation. Fujifilm Canada is based in Mississauga Ontario, with
regional offices in Montreal and Vancouver. A leader in the
distribution of technologies that provide the backbone for
state-of-the-art Imaging, Graphic Arts, Photofinishing, Recording Media
and Motion Picture products, Fujifilm Canada stands proud as a proven
solutions-provider. For more information, visit www.fujifilm.ca.
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM
Holdings America Corporation, consists of five operating divisions and
one subsidiary company. The Imaging Division sells consumer and
commercial photographic products and services including film,
one-time-use cameras, online photo services and fulfillment, digital
printing equipment and service. The Electronic Imaging Division markets
consumer digital cameras. The Motion Picture Division provides motion
picture film, and the Graphic Systems Division supplies products and
services to the printing industry. The Optical Devices Division
provides binoculars, and optical lenses for closed circuit television,
videography, cinematography, broadcast and industrial markets. FUJIFILM
Canada Inc. markets a range of Fujifilm products and services. For more
information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct
from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous
innovation and leading-edge products to a broad spectrum of industries,
including electronic imaging, digital printing equipment, medical
systems, life sciences, graphic arts, flat panel display materials, and
office products, based on a vast portfolio of digital, optical, fine
chemical and thin film coating technologies. The company was among the
top 16 companies around the world granted U.S. patents in 2010, and in
the year ended March 31, 2011, had global revenues of $25.8 billion*.
Fujifilm is committed to environmental stewardship and good corporate
citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 86 yen to the dollar.
All product and company names herein may be trademarks of their
Image with caption: "Fujifilm FinePix F770EXR (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120105_C2108_PHOTO_EN_8608.jpg
Image with caption: "Fujifilm FinePix HS30EXR (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120105_C2108_PHOTO_EN_8609.jpg
Image with caption: "Fujifilm FinePix JX500 (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120105_C2108_PHOTO_EN_8610.jpg
Image with caption: "Fujifilm FinePix SL280 (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120105_C2108_PHOTO_EN_8611.jpg
Image with caption: "Fujifilm FinePix XP150 (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120105_C2108_PHOTO_EN_8612.jpg
Image with caption: "Fujifilm FinePix XP50 (CNW Group/FUJIFILM Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120105_C2108_PHOTO_EN_8613.jpg
SOURCE FUJIFILM Canada Inc.
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