Françoise Lyon Leads Way in Serving Women's Wealth Market

TORONTO, Sept. 26, 2012 /CNW/ - Françoise Lyon, Adm. a. Senior Vice President, Pembroke Private Wealth Management is among the first financial professionals to attend Leveraging Your Natural Advantage, the premier event of Cannon Financial Institute's Women's Wealth Alliance.  The Women's Wealth Alliance is an exclusive network designed for women professionals within the financial services industry.  The Women's Wealth Alliance is dedicated to serving the growing market of women investors and the unique challenges they face in the marketplace.  Through this alliance, women advisors are able to connect with industry thought leaders, form support teams, network through virtual and on-site conferences and serve as advocates for women's financial issues.

"The creation of the Women's Wealth Alliance is in response to the industry's need to address the opportunity presented by affluent and high net worth women. These women will become the driving force of North America's investment community in the near future, as they make up more than a third of banking and investment clients.  In volatile times like the present, financial service professionals require the skill set of a "trusted advisor". To attract and retain high net worth women as clients, advisors must not only understand their clients' specific wealth needs, but also possess the conversational skills to communicate in a way that the client comprehends and appreciates. Cannon, with its half century-long history of providing advisors with the skills and tools they need to thrive, is uniquely positioned to help practitioners tap this lucrative and underserved market," says Phil Buchanan, Chairman, CWS® Advisory Board and CEO, Cannon Financial Institute.

About Françoise Lyon:

Françoise Lyon, Adm. a., joined Pembroke Private Wealth Management Ltd. in 2011 as Senior Vice-President. Prior to joining Pembroke Private, Ms. Lyon was Vice-President and Head of Private Client Structures-Eastern Canada for Bank of America Merrill Lynch. Over the past 20 years, she has held several senior executive positions in the investment industry including Chief Marketing Officer for the Wealth Management division of National Bank Financial Group, and Director and founding member of the Structured Products Solutions Group at National Bank Financial. Ms. Lyon serves (or has served) on the Boards of the International Women's Forum Leadership Foundation (Washington), of National Bank Securities, of the Montreal Chamber Music Festival and of Le Réseau HEC.

Ms. Lyon graduated from HEC Montréal in 1993 with a Bachelor's degree in Business Administration, and from McGill University in 1998 with a degree in Public Relations Management. She completed an exchange program in business studies with Bath University (England) and has held the professional Administrateur Agrée designation since 1996.

The Women's Wealth Alliance is a community of practitioners -- successful women in the financial services industry who share a passion for and a commitment to improving the advice women investors receive in planning for their future goals. Initially brought together through a Cannon experience, alumnae build relationships to learn from each other; working together to develop a repertoire of tools, techniques, and solutions to capitalize on opportunities specific to women business owners, professionals, widows, divorcees, wives, and single women.

For more information about the Women's Wealth Alliance or Cannon Financial Institute, please visit

SOURCE: Pembroke Private Wealth Management

For further information:

Contact: Margo Rapport 
H2 Central Marketing and Communications
Phone: 416-895-5672

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