TORONTO, June 3, 2013 /CNW Telbec/ - Family Channel, Disney Junior and Disney XD are partnering with Concerned Children's Advertisers, NBA Canada, the
YMCA and print and broadcast media across the country to promote Healthy Me Week, an initiative dedicated to encouraging kids to get fit through
physical activity and proper nutrition. The nationwide campaign,
beginning today and running until June 8, is being supported on the
three kids networks with a wide range of programming dedicated to being
active and maintaining a healthy lifestyle.
On Family Channel, viewers can catch Disney's exclusive Magic of Healthy Living Try It short-form content featuring network stars participating in active
lifestyle challenges. Actors from Wizards of Waverly Place and Shake It Up demonstrate how they keep moving year-round with activities including
sports, dancing and performance drills. They also inform viewers about
how easy it is to be fit and talk to real kids about their healthy
Disney XD is hosting Try It shorts that see stars from Kickin' It, Lab Rats and Pair of Kings face-off in different sports and agility competitions. The network will
also broadcast the Canadian original short series Disney XD Drops In, which features Disney XD correspondent Coulton Conway learning new
skills from the country's top athletes. Episodes feature sports and
athletes such as lacrosse with Garrett Billings of the Toronto Rock;
archery with Team Pan American 2011 Medalist Crispin Duenas; and
basketball with NBA star and Healthy Me Week ambassador Tristan
Thompson of the Cleveland Cavaliers.
"As a professional athlete, I have witnessed first-hand the importance
of a healthy and active lifestyle. So I am very pleased to be involved
in Healthy Me Week, an initiative that inspires and empowers young
people to make decisions to promote their own health and fitness," said
Tristan Thompson of the Cleveland Cavaliers and Healthy Me Week
ambassador. "The theme of Healthy Me Week is Get Up! Fuel Up! Own Up! which speaks to the importance of eating well, exercising and taking
control of your own health. You are never too young, or too old, to
develop healthy habits that will last a lifetime and help you achieve
Younger viewers and their families can receive an early introduction to
healthy eating and exercise with a multitude of special content on
Disney Junior. Both the French- and English-language networks have
short series that address being active including Mickey Mousekersize, Special Agent Oso: Three Healthy Steps and Feeling Good with JoJo; while The Bite-Sized Adventures of Sam Sandwich, Tasty Time with ZeFronk and Adventures in Nutrition with Captain Carlos look at the importance of eating right.
By visiting Family.ca and DisneyXD.ca, viewers can learn more about the Healthy Me Week campaign and view all
the special healthy living shorts featured during the week. The
websites also link to the Healthy Me Week website (www.healthymeweek.com) that includes information and tips on maintaining a healthy lifestyle
for young people.
Family Channel is a premium, commercial-free network offering the best in family
television entertainment in approximately 6 million homes across
Canada. Dedicated to celebrating family life and providing a fun
experience for all, Family airs a unique mix of series, movies and
specials, with a large portion of programming supplied by Disney.
Family Channel also offers Family OnDemand, a television-based Subscription Video on Demand (SVOD) service and Family OnLine, an internet-based, streaming service, these services, available at no
additional cost, present hit Disney movies and series plus top-rated
Canadian series to subscribers when they want it, where they want it.
Visit us at Family.ca.
Disney Junior is a commercial-free channel available in French and English to
subscribers across Canada. Committed to offering the best in engaging
and development-based programming for younger children, Disney Junior
showcases series with a focus on imaginative storytelling. Presenting
exclusive, first-run programs from Disney together with celebrated
Canadian series, Disney Junior is also available through Disney Junior OnDemand and Disney Junior OnLine.
Disney XD is an advertising-supported digital specialty network and multiplatform
brand offering a compelling mix of high definition live action and
animated programming to homes across Canada. Disney XD features series,
movies and short form content that focus on comedy, discovery, sports,
accomplishment and adventure. Disney XD programming is also available
through dedicated on demand and broadband services. Visit us at DisneyXD.ca.
Family Channel, Disney Junior and Disney XD are members of the Astral
family. Astral Media Inc. (TSX: ACM.A/ACM.B) is one of Canada's largest
media companies. It operates several of the country's most popular pay
and specialty television, radio, out-of-home advertising and
interactive media properties. Astral plays a central role in community
life across the country by offering diverse, rich and vibrant
programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
SOURCE: Family Channel
For further information:
For access to the Astral media room, please visit http://press.astral.com
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