Expansion Continues for Empowered Products' Shelf Space in Top US Chain-Drugstores for PINK® and Gun-Oil® Brands

LAS VEGAS, June 26, 2012 /CNW/ - Empowered Products, Inc. (OTCBB:EMPO.OB), an emerging leader in the high-growth sexual wellness sector through its trademark PINK® and Gun-Oil® brands, provides an update on its U.S. chain drugstore account distribution and marketing strategy. Product sales of both PINK® and Gun-Oil® have continued to increase since the company commenced shipping earlier this year to its top U.S. chain drugstore account. Current sales and gross profit results are presented in the company's 10-Q filing for the first quarter ended March 31, 2012.

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Scott Fraser, Empowered Products' president and CEO, added, "Since shipping our first major retail-chain order in February 2012, we have been expanding our pursuit of increasing shelf space in the over 21,000 retail outlets of the Big-3 U.S. drugstore chains. As part of our growth strategy, we believe our ongoing presence in retailer venues such as the NACDS (National Association of Chain Drug Stores) will continue to be a contributor to enhancing EMPO shareholder value going forward."

As consumer trends in the sexual wellness consumer products category continue to move toward mainstream U.S. retailers, Empowered Products is steadfastly ramping up its marketing efforts toward capturing shelf space, and boosting sales, with the large U.S. chains. As part of that marketing push, Empowered Products is currently presenting at the NACDS (National Association of Chain Drug Stores) Marketplace Convention in Denver, Colorado, at the Denver Convention Center from June 23 - 26. The NACDS offers access to key decision-makers from more than 230 retail companies, including Walmart, Rexall, and Duane Reade, representing over 145,000 retail outlets and over $500 billion in annual buying power from some of the world's largest and most recognized retail chains.

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media-contact line is 877-305-1163.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

SOURCE Empowered Products, Inc.

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