Exo B2B integrated marketing changes name and launches ExoLab

MONTREAL, Nov. 18, 2013 /CNW Telbec/ - Exo B2B integrated marketing announces the change of its name, now Exo B2B. The Montreal marketing agency thus evolves its brand on the basis of a new strategic plan adopted earlier this year.

With the revamping of the logo, the "o" symbolizes the process of integration of both sales and marketing functions, and the addition of the acronym B2B displays the specialization of the agency. The new positioning statement "the precision of integrated marketing" reflects the business model of Exo B2B integration-based disciplines, services and channels online and offline communication and information technology. This redesign is accompanied of course by a new website: www.exob2b.com.

The creation of a research laboratory

According to Lynda St-Arneault, President of Exo B2B: "among the initiatives arising from strategic thinking, the most important is certainly the launch of ExoLab, a marketing research laboratory dedicated to companies in the B2B market (B2B) in different sectors of activity. The creation of this entity is part of the willingness to work with primary quality data to meet the specific needs of our customers. ExoLab mainly aims to improve the performance of sales and marketing services of Quebec enterprises, thus making them more competitive."

A research report shows, 225 B2B type companies in the manufacturing, communication and construction sectors in Quebec is available online: studies on the marketing activities of B2B in Quebec

This change of name, identity and the creation of ExoLab demonstrate that Exo B2B wishes to continue to grow with passion, enthusiasm and rigour as an integrated marketing specialist in Quebec.

About Exo B2B

Exo B2B is an integrated marketing agency specializing in the B2B market. Since 2002, it offers a range of comprehensive services, which extends from strategy to marketing to sales and marketing tools. It helps to bring companies from all sectors of the B2B market to their next level of growth.


Image with caption: "Exo B2B's logo (CNW Group/Exo B2B)". Image available at: http://photos.newswire.ca/images/download/20131118_C8406_PHOTO_EN_33441.jpg


For further information:

Nathalie Pilon
Vice President, Strategy
Exo B2B
514 765-9888 ou 1 866 765-9888

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Exo B2B

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