Eastlink TV - the Maritimes #1 local sports channel - goes HD!

HALIFAX, June 1, 2012 /CNW/ - Today, Eastlink proudly announces the arrival of a state-of-the-art mobile HD production vehicle, the only one of its kind in Eastern Canada. This is the company's latest major investment towards delivering the best products and services to its customers.

"Eastlink has a well-established history of innovation," says Lee Bragg, CEO Eastlink. "Our multi-million dollar investment in this mobile HD production facility further demonstrates our commitment to leadership in delivering the highest quality local TV content to our customers."

Eastlink TV will begin televising local programming in HD this July when the company launches a new community HD channel, available exclusively to Eastlink customers.

"This is very exciting news for the company, Eastlink customers and the entire province," said Premier Darrell Dexter. "Eastlink continues to be a leader in telecommunications. Today's announcement shows the company's commitment to find innovative ways to be more competitive and further enhance the services provided to Nova Scotians and customers across Atlantic Canada.

"On behalf of the Province, congratulations. I look forward to even better coverage of local sports and other activities that matter to Nova Scotians."

Eastlink's local HD coverage will be broadcast on channel 610 beginning this summer with coverage of the Eastlink Premiership soccer league, and will continue with next season's Quebec Major Junior League games, National Basketball League (NBL) featuring the Halifax Rainmen and Atlantic University Sport (AUS) football featuring Acadia, Saint Mary's University, Mt. Allison, and St. FX.

Other popular, locally-produced Eastlink TV shows like Welcome to my Kitchen, Doc Talk and Fishing with Friends along with feature documentaries will also be available in HD.

The company indicated that the launch of local HD in the Maritimes is just the beginning as EastLink TV plans to introduce local HD across the country.

Catch your first glimpse of Eastlink's new mobile HD vehicle at the Apple Blossom Parade this Saturday in the Annapolis Valley and coming soon to your local community. For more information about Eastlink TV, visit Eastlink.ca.

Broadcast Message: Eastlink makes another major investment towards delivering the very best products and services to its customers. With the introduction of Eastlink TV local content in HD, the Maritimes #1 local sports channel will showcase the best of local television in brilliant 1080 HD.

FB:  Breaking News: Eastlink TV, the Maritimes #1 Local Sports Channel, is going HD. Channel 610 to launch soon. Can't wait to start watching live local sports including QMJHL in brilliant HD.


Twitter: Breaking News: Eastlink TV, the Maritimes #1 Local Sports Channel, is going HD. Channel 610 to launch soon. Can't wait to start watching live local sports including QMJHL in brilliant HD.


About Eastlink

With more than 1,600 employees from coast to coast, Eastlink delivers world-class video entertainment, internet and telephone services to residential, business and public-sector customers across Canada.

Powered by a state-of-the-art fibre optic network, Eastlink's advanced services include Multi-Room DVR, Video OnDemand, HD and 3D programming, High Speed Internet scalable to 200 Mbps, competitive local and long distance telephone services, and exclusive locally-produced programming via Eastlink TV. Eastlink has been recognized as one of Canada's 50 Best managed Companies for six years running.

Image with caption: "Eastlink TV's new mobile HD production vehicle. (CNW Group/EASTLINK)". Image available at: http://photos.newswire.ca/images/download/20120601_C4930_PHOTO_EN_14467.jpg

Image with caption: "Inside: Audio Booth. (CNW Group/EASTLINK)". Image available at: http://photos.newswire.ca/images/download/20120601_C4930_PHOTO_EN_14466.jpg

Image with caption: "Set up for production - final check in preparation for the journey home. (CNW Group/EASTLINK)". Image available at: http://photos.newswire.ca/images/download/20120601_C4930_PHOTO_EN_14465.jpg


For further information:

Media Contact: 
Jill Laing, Public and Media Relations
Phone: (902) 446-1939
email: jill.laing@corp.Eastlink.ca

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