VANCOUVER, Dec. 17, 2012 /CNW/ - Canadians who care about charity now
have an easier and more streamlined way to broaden the impact of their
generosity through an innovative online service called CHIMP - a name
derived from charitable and impact.
"Canadians are generous. We give. But there aren't any donor-focused
tools that help us make our giving easier, more effective and
organized," says CHIMP founder John Bromley of Vancouver.
"The vast majority of charity tools focus on helping charities fundraise
for themselves rather than on helping people give. A donor's time
should be focused on making the most of their charitable dollars rather
than wasted managing tax receipts, getting off mailing lists they don't
want to be on, or finding information about a charity."
Mr. Bromley says CHIMP provides donors with their own online bank
account to centralize and manage their giving.
"Just like a regular bank account, you can deposit any amount in your
CHIMP account whenever you want. Because CHIMP is limited to charity,
you will get an immediate tax receipt. When you are ready, you can
spend that money on creating your own charitable impact."
Account holders can use CHIMP to send money to any charity in Canada and
also to send money to friends or family for them to give away to their
charity of choice.
"By 'chimping' money to someone else (sending them a gift of CHIMP money), you are
giving the gift of giving. Your gift stays in the CHIMP system and can
only be used by the recipient as a donation to any registered charity.
We found that this is a great way to share charitable values without
imposing your own charity of choice on someone else."
Mr. Bromley says CHIMP's aim is to promote a culture of giving by making
it a part of everyday living for ordinary people.
"There is no barrier to entry at CHIMP. Anyone can now have their own
personal charitable foundation, whether they give a little or a lot. In
essence, CHIMP empowers people to give in the same way as the Bill
Gateses and Warren Buffets of the world. That's important because
people should have equal access to tools and services that promote
better giving," he adds.
Money donated via the CHIMP website - www.chimp.net - is managed by the CHIMP: Charitable Impact Foundation, a registered
Canadian charity. There is no minimum balance required and no cost to
open an account or to transfer money to friends and family for them to
give away. CHIMP charges a service fee of just one per cent, which is
deducted when money is sent to the charity of the donor's choice.
However, CHIMP also recovers the cost of processing money - credit
cards for example - something that all donation-accepting charities pay
"CHIMP is arguably the easiest and most cost-effective way of giving in
Canada," says Mr. Bromley.
He adds that another advantage of CHIMP is that it issues tax receipts
to donors immediately whenever they deposit funds. The receipts are
filed online and organized into a single report, which can be viewed or
printed easily and at any time.
"CHIMP makes tax time much easier. You won't ever lose or struggle to
find your tax receipts when you centralize giving through CHIMP."
Because CHIMP issues the tax receipts, an account holder can make a
deposit in December before the end of the tax year and receive a tax
receipt for the full amount, but can retain the funds in their account
until they decide which charities to give to during the following few
"This takes the pressure off donors by giving them time to make informed
decisions about their giving and it allows them to budget more
effectively for charitable giving by depositing once a year or once a
month into their CHIMP account instead of donating reactively whenever
they are approached by a charity or a friend fundraising," says Mr.
CHIMP also educates people about charity by giving them quick and easy
access to official information and data about every registered Canadian
charity - the same information available to anyone who has the time and
patience to dig through the layers of data on the Canada Revenue Agency
Mr. Bromley says the charity sector as a whole benefits from CHIMP by
increasing donor access to, participation in and knowledge of charity,
and by providing donors with a gateway to all registered charities.
"The tools and services we provide open up channels of communication
between donors and their friends and family and spreads the message of
charity," says Mr. Bromley. "In that way, CHIMP provides social meaning
to social media."
But CHIMP is not just about trying to capture more money for social
causes, he adds. It's about getting people engaged in charity. "Having
money to send to charity helps focus the heart and mind on societal
issues that are important to them, and that's half the battle."
SOURCE: Chimp: Charitable Impact
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