(NYSE: UFS) (TSX: UFS)
MONTREAL, Jan. 23, 2012 /CNW Telbec/ - Domtar Corporation (NYSE: UFS)
(TSX: UFS) is extending its award-winning PAPERbecause campaign with a series of new print ads that show why paper still plays
a vital role in everything from today's business meetings to educating
tomorrow's business leaders.
The print ads will start to appear in January in leading paper, graphic
design and printing trade publications. The campaign will expand in the
first quarter to include prominent consumer publications such as Fast
Company, National Geographic and The New York Times. The print campaign
shows how using paper responsibly makes sense in our homes and
professional lives, and how it's also an environmentally sound choice.
The print ads will join a series of videos and banner ads appearing on a variety of websites.
"The PAPERbecause print campaign gives Domtar a platform to show how paper - a
sustainable, renewable and recyclable product - fits so nicely into our
lives," said Lewis Fix, Vice-President of Sustainable Business and
Brand Management at Domtar. "Domtar is a leader in sustainable paper
production, and we promote the responsible use of paper. PAPERbecause reminds people of why paper is so vital today."
Since Domtar unveiled the PAPERbecause campaign last year, there has been substantial support from paper
industry, printing, graphic design and marketing partners. Many have
picked up elements of the campaign and provided significant exposure on
websites, in catalogs, at conferences and other outlets.
"PAPERbecause demonstrates that paper is sustainable, personal and purposeful. It's
easier to learn on paper, senior executives prefer print versus online
information, people make purchases as a result of direct mail, and
paper is one of the most recycled products on the planet - more than 63
percent of paper gets recycled," noted Fix. "That's a pretty exciting
story about a product that has been in use for more than 2,000 years."
For more information, please visit www.paperbecause.com.
Domtar Corporation (NYSE: UFS) (TSX: UFS) is the largest integrated
manufacturer and marketer of uncoated freesheet paper in North America
and the second largest in the world based on production capacity, and
is also a manufacturer of papergrade, fluff and specialty pulp.
The Company designs, manufactures, markets and distributes a wide range
of business, commercial printing and publishing as well as converting
and specialty papers including recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice® Office Paper, part of a family of environmentally and socially
responsible papers. Domtar also produces a complete line of
incontinence care products and distributes washcloths marketed
primarily under the Attends® brand name. Domtar owns and operates ArivaTM, an extensive network of strategically located paper distribution
facilities. The Company employs approximately 8,800 people. To learn
more, visit www.domtar.com.
Image with caption: "PAPERbecause, Sustainability is the only business model that will survive. (CNW Group/DOMTAR CORPORATION)". Image available at: http://photos.newswire.ca/images/download/20120123_C6064_PHOTO_EN_9091.jpg
Image with caption: "PAPERbecause, Bringing in the mail is one the few things we still have in common. (CNW Group/DOMTAR CORPORATION)". Image available at: http://photos.newswire.ca/images/download/20120123_C6064_PHOTO_EN_9089.jpg
Image with caption: "PAPERbecause, Learning something new deserves all your attention. (CNW Group/DOMTAR CORPORATION)". Image available at: http://photos.newswire.ca/images/download/20120123_C6064_PHOTO_EN_9090.jpg
SOURCE DOMTAR CORPORATION
For further information:
| MEDIA AND INVESTOR RELATIONS || || FOR MORE INFORMATION |
| Pascal Bossé |
Corporate Communications and Investor Relations
| || Lewis Fix |
Brand Management and Sustainable Product Development