(NYSE: UFS) (TSX: UFS)
MONTREAL, Feb. 19, 2013 /CNW Telbec/ - To update its award-winning
PAPERbecause campaign (www.paperbecause.com), Domtar Corporation (NYSE: UFS) (TSX: UFS) today announced a new
series of videos that take a humorous approach to highlight the
irreplaceable value of paper.
The 30-second spots mark the third wave of videos in the campaign that
showcases the effectiveness and sustainability of paper. While the
initial videos featured satirical office settings and exaggerated
pressures to go paperless, the four new videos bring that comedy to
everyday situations, ranging from a bridal shower to a business lunch.
A husband disappoints his wife on their anniversary by choosing to send
an e-card instead of a paper card with a handwritten note.
A woman at a bridal shower receives a hideous vase, but she's relieved
once she locates the receipt, showing how paper can make any gift the
A man using his home computer can't get his new router to work because
there are no paper instructions, and he cannot log on to download the
A waiter at a restaurant butchers his customers' orders by not writing
The videos will debut in March on the websites of The New York Times,
National Geographic and other news outlets. They will also be featured
on PAPERbecause.com, Domtar.com, YouTube (www.youtube.com/paperbecause) and Facebook, www.facebook.com/domtarpaper.
"The PAPERbecause campaign has always promoted the responsible use of
paper and the need to balance print vs. pixels, and we wanted to
illustrate several instances of when paper is the most effective way to
communicate on a logical and emotional level," said Paige Goff,
Domtar's Vice-President of Sustainable Business and Brand Management.
"Our previous office videos reminded people how Domtar has long been a
leader in sustainable paper production, but with the new videos, we
wanted to focus on everyday life."
Since PAPERbecause debuted in 2010, it has won many awards from the
public, the print industry and marketers.
"We've been very pleased with the recognition PAPERbecause has received,
and we think it speaks to a bigger point," Goff said. "Even after 2,000
years, there are times when no substitute for paper will suffice."
Domtar Corporation (NYSE: UFS) (TSX: UFS) designs, manufactures, markets
and distributes a wide variety of fiber-based products including
communication papers, specialty and packaging papers and adult
incontinence products. The foundation of its business is a network of
world class wood fiber converting assets that produce papergrade, fluff
and specialty pulps. The majority of its pulp production is consumed
internally to manufacture paper and consumer products. Domtar is the
largest integrated marketer of uncoated freesheet paper in North
America with recognized brands such as Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice®. Domtar is also a leading marketer and producer of a complete line of
incontinence care products marketed primarily under the Attends® brand name. Domtar owns and operates Ariva®, an extensive network of strategically located paper and printing
supplies distribution facilities. In 2012, Domtar had sales of US$5.5
billion from nearly 50 countries. The Company employs approximately
9,300 people. To learn more, visit www.domtar.com.
Video with caption: "Video: Technical Support". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130219_C6578_VIDEO_EN_23832.mp4&posterurl=http://photos.newswire.ca/images/20130219_C6578_PHOTO_EN_23832.jpg&clientName=DOMTAR%20CORPORATION&caption=Video%3A%20Technical%20Support&title=Domtar%20releases%20new%20wave%20of%20comical%20videos%2C%20highlighting%20paper%27s%20enduring%20value%20in%20everyday%20life&headline=Domtar%20releases%20new%20wave%20of%20comical%20videos%2C%20highlighting%20paper%27s%20enduring%20value%20in%20everyday%20life
SOURCE: DOMTAR CORPORATION
For further information:
MEDIA AND INVESTOR RELATIONS
Corporate Communications and Investor Relations
FOR MORE INFORMATION
Advertising & Communications