Diamond Taxi now an AIR MILES® Sponsor

MONTREAL, Oct. 9, 2013 /CNW Telbec/ - Diamond Taxi of Montreal and the AIR MILES® Reward Program are joining forces to bring new benefits to Montreal taxicab users. Starting October 9, 2013, Diamond Taxi customers who use the company's mobile app and have registered as AIR MILES® Collectors can combine convenience with a nice little extra: accumulating reward miles as they get around town. With each cab ordered using Diamond Taxi's mobile app, Collectors will now receive 1 reward mile for every 15 km.

As a new AIR MILES® Sponsor, Diamond Taxi proudly announces that AIR MILES® Collectors who download the Diamond Taxi app (iOS and Android) will receive 25 reward miles with their first ride.

Taxicab industry leader goes farther to satisfy customers
Diamond Taxi is the first company in this business, in Canada, to become a Sponsor of the AIR MILES® Reward Program. "We constantly seek new ways to innovate by making technology available for our customers' use," said Dominique Roy, President and General Manager of Diamond Taxi. "We believe that the AIR MILES® Reward Program will attract a new client base for Diamond Taxi, and our drivers will see a big difference in customer traffic."

About Diamond Taxi
Diamond Taxi of Montreal (http://www.taxidiamond.com/appmobile) is Quebec's largest - and one of Canada's leaders - in the taxicab industry. Diamond Taxi, founded in 1922, has a fleet of more than 1,000 vehicles available to serve its customers. Every year, Diamond Taxi does more than 5 million trips within Montreal. It was the first cab company to use GPS tools to dispatch cabs in this city as calls come in.

About the AIR MILES Reward Program
Founded in 1992, the AIR MILES® Reward Program is Canada's premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program. The AIR MILES® Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 220 leading brand-name Sponsors, representing thousands of retail and service locations across Canada, and leading global brands online. The AIR MILES® Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES® Cash, Collectors can also instantly redeem their AIR MILES® reward miles in-store, at participating Sponsors, towards many everyday and high-value purchases such as gas, groceries, drugstore items and home improvement products.

SOURCE: Diamond Taxi

For further information:

Ève-Line Leduc
T. 514-975-2200
Tel.: 514-931-4000 #241

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Diamond Taxi

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