DHX MEDIA Licenses Library Content to Hoopla

HALIFAX, Feb. 19, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading independent producer, distributor and licensor of mainly children's entertainment content, has signed a major new VOD "Video On Demand" deal with Midwest Tape-owned digital platform HOOPLA.

This three year deal marks the first time DHX has sold to HOOPLA and underscores the company's aim of exploiting digital opportunities for its library of programming on emerging platforms.

The deal will see HOOPLA airing over 1300 episodes of DHX Media content including favourites such as Inspector Gadget, Busyworld of Richard Scarry, Caillou and Madeline.

HOOPLA was launched in 2012 and offers a full array of digital movies, television shows, music, and audiobooks. With a focus on cardholders of public libraries, the content will be available throughout the US and Canada though VOD streaming.

Josh Scherba, SVP Distribution at DHX Media said: "We are firmly committed to seeking opportunities with new platforms, and this is a significant deal for us as HOOPLA has a key audience across North America."

About DHX Media Ltd.
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights.  DHX Media owns, markets and distributes over 8,500 half hours of children's entertainment content, and exploits owned properties through its consumer products licensing business.  DHX Media is  recognized for  brands such as Caillou, Busytown Mysteries, Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, Rastamouse, and Yo Gabba Gabba!. The company also provides programming for Cookie Jar TV, the weekend morning block on CBS.  DHX Media's full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange.

About Midwest Tape and Hoopla
Through quality audiobook, music album, movie products, and now hoopla - a digital platform featuring cutting-edge streaming capabilities and user-friendly digital design, Midwest Tape delivers the expertise, tools and customer service to help libraries provide a better patron experience by becoming a more valuable destination of learning, education, ideas, enrichment and enjoyment for their communities. For more information on hoopla or products and services from Midwest Tape, visit www.midwesttapes.com or www.hoopladigital.com.


For further information:

David A. Regan - EVP, Corporate Development & IR
+1 902-423-0260

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