DDB Gets a Strategic Remix

Tribal DDB Canada appoints Dino Demopoulos as new VP, Strategy and Innovation

TORONTO, Dec. 11, 2012 /CNW/ - Tribal DDB Canada, the integrated digital and social marketing group of DDB Canada, strengthens its strategic planning expertise by hiring Dino Demopoulos to the newly established role of VP, Strategy and Innovation.  Demopoulos is responsible for growing and shaping the integrated planning department as well as overseeing a team of strategists who provide strategic counsel to Toronto-based clients including Canadian Tire, Cialis, General Mills, Johnson & Johnson, McDonald's Canada and Toronto Crime Stoppers.

"Having worked in digital, traditional, media and creative, Dino brings a unique hybrid planning approach, which will lead our strategists to develop ideas with strong consumer engagement across all mediums and channels," says, David Leonard, national president and COO, DDB Canada.  "Dino's entrepreneurial spirit and multi-disciplinary creative background, both in advertising and as a successful music producer and DJ make him a great fit for DDB Canada."

Demopoulos brings deep digital expertise and over ten years experience working in agencies that focus in various marketing communications disciplines.  His categorical experience spans automotive, retail, non-alcoholic beverage and technology, where he has provided strategic planning expertise to an impressive list of blue-chip clients including Ford, General Motors, Hewlett Packard, Pepsi, Quaker, Sears and Tropicana.  As head of strategy at MacLaren/MRM, Dino led the integrated department for both digital and traditional strategy, which included the fully integrated strategic planning for the Mark's brand re-launch.

"A skilled marketer and a passionate creative leader, Dino's unique expertise in the digital realm, and his proficiency as a brand planner will no doubt change the way consumers view, behave and interact with our clients' brands moving forward," adds Andrew McCartney, managing director, Tribal DDB Toronto.

Well recognized for his work, Demopoulos has led strategies for campaigns that have received numerous industry accolades, including a Cannes Gold Film Lion for Tropicana's "Arctic Sun".

"I was attracted to DDB Canada for its strongly collaborative culture, its dedication to creativity and for its commitment to shaping the future of marketing," says Demopoulos.

About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (online and interactive), Karacters Design Group, Rapp Canada (direct), Radar DDB (social media marketing), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).


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