The Makers of JOHNNIE WALKER® Blended Scotch Whisky Celebrate Dads ahead
of Father's Day
TORONTO, June 6, 2013 /CNW/ - Shopper statistics reveal that
traditionally consumers spend more on Mother's Day than Father's Day.
Today, the makers of JOHNNIE WALKER® Blended Scotch Whisky announced
their support for 'Dads Deserve Better', a global movement addressing
the need for giving dads more thoughtful gifts. Rather than the
standard present of socks or a tie, the movement encourages family
members to step it up and 'give better' to their dads.
Failing to express what they really want, combined with the casual acceptance of mediocre gifts, has become
commonplace among dads when it comes to Father's Day. Seeking to change
this, JOHNNIE WALKER has put their efforts into identifying an ideal
way to celebrate all that dads do.
"We believe that dads everywhere have been getting the short end of the
stick over the years, and that they deserve better," said David Allard,
Marketing Director, Whisky/Rum, Diageo Canada. "Quality time over a
glass of scotch is the perfect way to celebrate dad's special day."
The 'Dads Deserve Better' movement began with the popularity of a video
featuring a disgruntled dad finally taking a stand on typical Father's
Day gifts. Shared across social channels, the tongue-in-cheek video
currently has over 200,000 views and can be viewed at www.dadsdeservebetter.ca.
Globally, 'Dads Deserve Better' continues to make waves by organizing a
letter writing campaign, producing additional videos, forming retail
partnerships and organizing local "protests". Toronto will play host to
their very own protest on June 13th, 2013. Stay tuned for more information.
Additionally, there is an exclusive gifting opportunity to make Father's
Day even more special with personalized custom engraving on your
JOHNNIE WALKER Blue Label bottle at select liquor stores. For details,
visit JOHNNIE WALKER Canada.
Please enjoy your favourite JOHNNIE WALKER Blended Scotch Whisky
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business
with an outstanding collection of beverage alcohol brands across
spirits, beer and wine. These brands include Johnnie Walker, Crown
Royal, J&B, and Bushmills whiskies, Smirnoff, and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, trading in more than 180 countries around
the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the
sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
For further information: