Creative Channel Services Launches CyberScholar Platform in Canada

Product Knowledge Solution Proven to Drive Awareness and Sales for Brands and Retailers

LOS ANGELES, Oct. 21, 2013 /CNW/ - Creative Channel Services (CCS), a leading provider of retail performance solutions for many of the world's top consumer brands and retailers, has announced the expansion of its successful CyberScholar® platform into Canada.

"With the launch of CyberScholar into new geographies we're seeing significant growth in sales associate participation. Manufacturers and brands seeking competitive advantage, to grow their product awareness and accelerate sales, are actively engaging with CCS to use our platform in Canada," said Justin M. Bell, vice president Global Markets. "CCS has just released a multi-language product information and brand engagement site for a key partner."

For more than 15 years, CCS has driven sales performance for dozens of leading brands and retailers in multiple product categories, including consumer electronics, mobile, automotive, and appliances products through its CyberScholar retail performance solution, the dominant resource for retail associates in the United States. By delivering product knowledge and developing one-to-one relationships with retailers' frontline employees, CCS' proprietary solutions have been proven to directly drive sales increases of 30%-60% for brands and retailers. Using the CCS retail marketing platform, retailers rapidly update their sales associates on new products and technologies in their stores, creating a shopping experience that associates their brand with well trained store associates and gets traffic into their stores.

In a recent survey*, CCS found that many Canadian retail salespeople are actively seeking relevant product information but are forced to search for their own training from a disparate selection of resources with the top two being manufacturer websites (20%) and box labels (22%). Partnering with brands and retailers, CCS' CyberScholar platform provides Canadian retail associates with a primary go-to resource for building their knowledge and passion for products and technologies from leading brands.

* CCS sanctioned survey of retail salespeople, April – June 2013

About Creative Channel Services, LLC

Creative Channel Services (CCS) is a retail performance solutions company that improves sales and profitability for more than 150 of the world's leading brands. Through the company's proprietary CyberScholar® Network, exclusive retail partnerships, and field-marketing programs, CCS' unique approach to point-of-sale marketing solutions accelerates clients' sales performance by connecting brands annually with over 16,000 stores and 350,000 retail professionals who recommend and sell products to as many as 3,000,000 customers each day. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc.'s Diversified Agency Services.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

Media Contact:
Chris Kelly
Creative Channel Services

SOURCE: Creative Channel Services

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