New retail channel would create big opportunities for local craft beers
and Ontario wines to be sold right in the communities where they are
made and across the province
QUEEN'S PARK, TORONTO, Oct. 29, 2013 /CNW/ - Ontario's leading chain
convenience stores, including 7-Eleven, Mac's (Couche Tard), and
Petro-Canada, a Suncor Energy business, announced today that when
Ontario modernizes its alcohol retailing system, Ontario craft brewers
and wineries will be the first to benefit. Retailers announced a plan
to voluntarily set aside at least 30% of beer and wine retail space for
Ontario wines and craft beer, creating significantly more consumer
exposure and retailing opportunities than they currently have -
especially in the communities where they operate.
"Convenience stores are local community retailers and we're perfectly
suited to help promote and support Ontario's local craft breweries and
Ontario wineries. Our pledge will mean that, in addition to the space
LCBO provides, even smaller Ontario wines and craft beer will have
guaranteed access to a large dedicated space in retailers around the
province," said Dave Bryans, President of the Ontario Convenience
Stores Association (OCSA). "Even better, by working with the LCBO as
Ontario's wholesaler of alcohol, it would mean that the Ontario
government would benefit too, through bigger profits for the LCBO and
more revenue for priorities like education and health care."
Retailers signing the pledge include: 7-Eleven Canada, Mac's Convenience
(Couche-Tard), Petro-Canada, Hasty Market, Rabba Fine Foods, Daisy
Mart, Quickie Convenience, Winks, Avondale and more. Visit www.freeourbeer.ca for the full list of retailers.
"Not only does our plan dedicate 30% of space to Ontario craft beer and
wines, so they don't have to fight the big brewers for shelf space, it
also allows small craft brewers and Ontario wineries access to a
modern, established distribution and logistics system to get their
products into stores," added Bryans. "Our distribution partners have
the ability to cost-effectively ship even a single bottle of wine or
six-pack of beer to individual stores. Gone are the days when stores
needed to buy in large quantities and manufacturers needed to own
fleets of trucks for distribution."
Convenience Store Ontario Craft Beer & Ontario Wine pledge
Ontario convenience stores already sell alcohol in almost 200 locations
in Ontario through the LCBO Agency Store program.
Ontario Convenience Stores Association members have been shown through
independent testing to be the best at age checks, stopping more minors
from purchasing age-restricted products than the government-run LCBO or
the foreign-owned Beer Store.
Ontario Convenience Stores Association members have demonstrated they're
ready for the responsibility to offer alcohol at more locations, and to
help the Ontario government grow the $1.7 billion in profit that the
LCBO already contributes.
Convenience stores are local businesses and want to support the growth
of the rich and diverse Ontario craft beer and Ontario wine industries
in the province.
As local businesses, convenience stores want to create new opportunities
for local craft brewers and wine producers to showcase their products
right in their own communities.
To achieve this Ontario Convenience Stores Association members pledge
Voluntarily set aside a minimum of about one-third (30%) of alcohol
retail space to promote, display and sell Ontario craft beer and
Ontario wines when expanded alcohol retailing comes to Ontario.
Boost local craft beer and Ontario wines by focusing on stocking local
brands, and giving them greater exposure right in the communities and
regions where they're created.
SOURCE: Ontario Convenience Stores Association
For further information:
John Perenack, email@example.com (quick response), 416-948-8722
Shawna Rossi, firstname.lastname@example.org, 416-864-2211 x2251