TORONTO, May 27, 2014 /CNW/ - comScore, (NASDAQ: SCOR) a world leader in
Internet measurement, assessed RIWI's patented Random Domain Intercept
Technology (RDIT™) and its ability to randomly intercept Web users
representative of the U.S. Web population.
comScore compared its extensive U.S. Internet datasets to RIWI's RDIT
sourced respondent populations and found "nearly complete convergence,
with a statistically significant correlation of 0.996". It concluded
the RIWI sample was "strongly representative of the U.S. Internet
population." For the full statistical analysis, click here.
"Randomness, paired with global reach, is the Holy Grail of data
collection. It offers insights into what the general Web population
really thinks today, and even their needs of tomorrow: it is the
science of prediction," said Neil Seeman, Founder and CEO of RIWI.
"Randomly accessing survey respondents from potentially every
Web-enabled device in the world offers global organizations the ability
to eliminate coverage bias and gives a voice to global citizens who
would not normally be heard."
RDIT accesses the flow of Web users making a URL input error on a
non-trademarked Web domain (e.g. phonyurl.com), which directs users
rapidly to a webpage that offers a RIWI survey. This randomization in
online data collection ensures an accurate, reliable and privacy
compliant respondent sample and is the only technology capable of
reaching every person with a Web-accessible device in the world.
"When I first learned about RIWI's global reach and unique data capture
technology, I knew this was the dawning of a new era of strategies to
collect the pulse of micro or global populations," said Bertha K.
Madras, a Professor at Harvard Medical School. "Imagine capturing
comparable data about millions of random people's thoughts on topics
such as rates of self-harm or drug policy reform in every country and
territory of the world. The opportunities for this exciting new
technology is ideal for NGOs or global organizations that want to
measure and track online citizen receptivity to new models of health
and social care delivery," added Prof. Madras.
RIWI's patented Random Domain Intercept Technology (RDIT™) is the only
all-device technology capable of randomly intercepting online survey
respondents in every Web-enabled country and territory in the world.
RIWI, a private technology company founded by CEO Neil Seeman (ex-IBM
and Harvard-trained Internet health policy researcher) and his engineer
brother and Chairman Bob Seeman (former Head of Strategy for Microsoft
Network UK), is funded by high-net worth individuals, including
founding shareholders Robert Pirooz and Ross Beaty. For more
information, please visit: www.riwi.com.
comScore is a leading Internet technology company that measures what
people do as they navigate the digital world - and turns that
information into insights and actions. For more information, please
SOURCE: RIWI Corp.
For further information:
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