VANCOUVER, Feb. 1, 2012 /CNW/ - It is with great regret that the Comox
Valley Airport Commission announces the resignation of its Chief
Executive Officer, Shirley de Silva who has served as YQQ's CEO since
"It is with sadness in our hearts that we accept Shirley's
resignation. This is a loss for YQQ and the Comox Valley as a whole,"
said CVAC Board Chair Brad Minton. "We were fortunate to have been able
to work with Shirley and learn from her over the last two years. I feel
privileged to have worked with such a skillful and dedicated
individual, who has also become a good friend. She will be thoroughly
De Silva has worked tirelessly on making the case for new routes at YQQ,
said Minton. Since her arrival at the Commission, the Comox Valley
Airport has seen a 4.2 per cent increase in passenger numbers and the
development of a new strategic plan focused on acquiring new air
Just last year, she made 14 presentations to prospective airlines and
established an incentive program to attract new routes and carriers to
the airport. During her tenure, the airport successfully established
the region's first charter flight to Fort Nelson, as well as a direct
flight to Cancun, Mexico that helped to contribute to an increase in
passenger numbers, when other airports across North America were
reporting flat growth.
"Under Shirley's oversight, we have enhanced the corporate culture of
CVAC and developed a professional approach utilizing best practices
from the aviation sector," said Minton. "Shirley was a goal oriented
individual and it is fair to say that she has improved the airport
since she arrived and placed us in a stronger and more competitive
position for future growth."
De Silva has also overseen the development and implementation of a
public relations program at YQQ, which is aimed at increasing
communication with the Commission's nominating entities, YQQ staff, the
community, passengers and airlines. A revamped marketing strategy,
anchored by a world-class brand model, was launched in 2011 to stem the
leakage of passengers to other airports and revitalize the terminal
building and corporate materials.
"I greatly appreciate the support that the Comox Valley Airport
Commission has given me during my tenure here," said de Silva. "I am
fully confident in the abilities of both the Board and the Management
team to achieve the goals envisioned in our strategic plan. I am
certain that the transition ahead will be a smooth one and I am
committed to working cooperatively over the coming weeks and months to
ensure that the organization is prepared for my departure."
De Silva's resignation is effective April 30, 2012, allowing for a
seamless three month transition. The next weeks and months will be
spent working with the board to develop a succession plan that will
keep the organization on its planned trajectory as outlined in the
Commission's five year strategic plan.
For more information about YQQ's strategic direction visit: www.comoxairport.com under about us/publications.
SOURCE Comox Valley Airport
For further information:
Note: CVAC Board Chair, Brad Minton, will be conducting interviews regarding the resignation of Shirley de Silva. To arrange an interview with Brad, please contact:
Comox Valley Airport Commission
Phone: 250-890-0829 ext. 253