TORONTO, Oct. 24, 2013 /CNW/ - According to the CAC's newly released
2013 Canadian Coffee Drinking Study, coffee is a dominant beverage in
the Canadian market. Only tap water enjoys equally high past-day
penetration. The results of the research show that approximately
two-thirds of adult Canadians (65%) consumed coffee in the past-day.
Approximately three-quarters of Canadians aged 18-79 (78%) indicate
they've consumed coffee in the past week. A total of 83% of Canadians
say they've enjoyed coffee in the past-year. Coffee drinkers consume on
average 3.2 cups of coffee per day.
Traditional coffee is the most common coffee type, with over one-half of
consumers drinking it yesterday (55%), followed by espresso-based
coffee (12%), instant traditional coffee (9%), iced/frozen blended
coffee (6%) and decaffeinated coffee (5%).
In total, one-third of Canadians consumed an espresso-based beverage
past-week (32%). The more popular espresso-based beverages are
cappuccinos and lattes where 16% and 14% of consumers had them
past-week. Specialty Coffee beverages and iced/frozen coffee are
strongest among ages 18-34. Those aged 18-24 are less likely to drink
coffee yesterday. In addition, those 18-24 year olds who do drink
coffee tend to drink fewer cups.
Overall, roughly three-quarters of consumers who drank coffee past-day
consumed it in-home (78%), while 37% consumed coffee out-of-home.
The drip coffee brewing format is dominant (53% of past-day coffee users
drank a coffee prepared using a drip coffee maker), but single-cup
machines are now in a strong second place (25% of past-day coffee users
drank a coffee prepared using a single-cup machine). Single-cup brewer
ownership is markedly higher in Canada than in the United States (20%
"One of the features of the out of home Canadian coffee market is
accessibility through the high number of outlets per capita," says
Sandy McAlpine, CAC President. "In fact, coffee is second only to Italy
in terms of menu importance for away from home coffee consumption.
Further, the single cup phenomenon has dramatically changed the grocery
store shelf and the at home coffee drinking experience for many
Canadian Coffee Drinking Study
In 1998, the Coffee Association of Canada (CAC) commissioned the initial
wave of the Coffee Drinking Study of Canada. Subsequent waves have been
conducted in: 1999, 2001, 2003, 2005, 2006, 2007, 2008, 2009, 2010,
2011, 2012 and now 2013. The primary objectives of this study in 2013
Determine the current disposition of coffee beverage consumption in
Canada and identify changes over time;
Investigate consumption and attitudes toward coffee consumed at-work;
Further understand the market for single-cup brewing systems;
Determine awareness, purchase, and attitudes toward cause-related coffee
and attitudes surrounding environmental practices in the coffee
The Coffee Association of Canada/Café Association du Canada
The CAC is the primary advocate for the coffee industry in Canada. The
Association exists to undertake a leadership and spokesperson role to
effectively address collective industry issues and enhance the coffee
beverage experience by providing members and consumers with
opportunities to improve coffee beverage knowledge and skills.
For over 20 years we have advocated on behalf our membership on
government policy and regulations. We work with all levels of
government and in partnership with other related industry associations
to influence outcomes, ensure our objectives are met and that our
interests are both promoted and protected. We endeavor to be a
credible, comprehensive and accessible source of information and
provide useful resources and valuable knowledge through targeted
research and communications. This advocacy is funded by and depends on
the commitment and the dedication of our membership.
www.coffeeassoc.com www.coffeeandhealth.ca www.cafeetsante.ca
Image with caption: "Coffee reigns as the number one beverage of choice for adult Canadians! (CNW Group/Coffee Association of Canada)". Image available at: http://photos.newswire.ca/images/download/20131024_C6661_PHOTO_EN_32500.jpg
SOURCE: Coffee Association of Canada
For further information:
Contact: Sandy McAlpine, 416-510-8032