International hotel group debuts its new brand identity and new
VANCOUVER, May 14, 2013 /CNW/ - Coast Hotels is painting the town purple
with the release of its new brand identity and the launch of its new interactive website. The fresh look and feel epitomizes the Coast Hotels' friendly,
authentic spirit and celebrates the hotel group's four decades of
success in the North American market.
With 2013 marking Coast Hotels' 40th year of business, the brand's new refreshingly local™ tagline showcases the sense of place and unique experience Coast has
always delivered to guests across its portfolio of hotels. Each Coast
property has a personality as distinct as the cities they're located
in. The farthest thing from cookie-cutter, the road warrior business
traveller or leisure experience seeker will delight in the differences
that the unique hotel collection offers: from urban to suburban,
historic 100 year-old classics to modern steel and glass, intimate
lodges to larger conference houses.
Consistency still has its place. While distinctly different, Coast
hotels are united in their commitment to deliver a great full-service
experience and host of amenities such as complimentary Wi-Fi.
Coast Hotels' consultative brand development process included extensive
stakeholder and customer engagement.
"We took the time to involve our customers and understand what really
made Coast special to them. This new brand is about honoring our 40
years of history, while building for the next 40 and attracting new
generations of travelers," shared Sarah Kirby Yung, executive director,
marketing & communications.
The new website, coasthotels.com, highlights the new look and feel of the brand and provides enriched
functionality such as a streamlined booking process, improved Coast
Rewards™ loyalty member dashboard, and a new availability calendar. Use of
responsive design was employed to deliver a strong guest experience
across platforms from desktop to tablet to smartphone. In addition, new
features such as a local guide and local events calendar for each hotel
connect the guest to each destination helping them experience each
one's local gems.
"Improving the visual richness as well as delivering enhanced
functionality and an overall better online experience, were key goals
for the website redesign," stated Kirby Yung.
"Our first priority is to delight our guests. Ensuring an engaging and
easy online experience was important to us. We believe our new site
helps guests connect to who we are, while meeting their expectations to
make reservations anytime from their device of choice from tablet to
mobile," adds Robert Pratt, president of Coast Hotels.
Key partners included GreenRubino, a Seattle-based award-winning
integrated marketing agency and GCommerce, a leading hospitality
marketing agency based in Park City, Utah. GreenRubino created the new
Coast Hotels brand and brought it to life online across web, tablet and
mobile devices. GCommerce developed the enhanced guest rewards and
booking functionality, enterprise content management system and mobile
About Coast Hotels
Coast Hotels offers properties throughout British Columbia, Alberta,
Northwest Territories, the Yukon, Alaska, Arizona, California, Oregon
and Washington. Coast owns, manages and franchises properties in cities
large and small, as well as resort destinations. As one of North
America's growing - and Canada's largest - hotel brands, Coast owes its
continued expansion to its commitment to exceptional service, prime
locations, value, and guest satisfaction. Visit coasthotels.com or call 1.800.663.1144.
SOURCE: Coast Hotels & Resorts
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