CNW launches new content marketing solution

TORONTO, May 10, 2013 /CNW/ - CNW announced today the launch of the ARC™ Engagement Platform (ARC) in Canada. Marketing and Public Relations campaigns are becoming increasingly complex with lots of moving parts, including multimedia, content marketing, social media initiatives, and more. The ARC was designed to bring all of those elements together into a single platform to deliver audience engagement in a new and interactive way.

The ARC is a customizable microsite that is optimized for multimedia and viral sharing.  One of the distinguishing features of ARC is that content can be dynamically updated at any time to evolve with campaigns and it includes strategic media placement to provide guaranteed views from the right audience.

CNW has a long history of helping their clients generate audiences for their news. It's a natural progression to now help clients increase audience engagement with their content. "Our goal has always been to offer our clients the most visibility for their news in the Canadian market. In pairing increased visibility with deep audience engagement, the ARC represents the next generation of that goal," said Carolyn McGill, President and CEO at CNW.

Based on the award-winning platform developed by PR Newswire, the ARC (which stands for Access, Reach, Connect) is designed to provide marketing and public relations professionals an all-in-one display, distribution, and promotion tool for their content marketing efforts.

Click here to learn more about the ARC Engagement Platform and to enter for a chance to win a CNW ARC package:

About CNW Group

CNW connects organizations to relevant news audiences through integrated, intelligent communications and disclosure services. CNW offers newswire distribution, enriched news releases, webcast, video, photography, translation, regulatory filing services and MediaVantage, a web-based reputation management application and communications workflow solution. CNW has been an industry leader since 1960.

Video with caption: "Video: CNW's ARC(TM) Engagement Platform raises your campaign's visibility with a dynamic and branded multimedia platform, sharing your messages through a targeted distribution network.". Video available at:

SOURCE: CNW Group Ltd.

For further information:

Jeffrey Vanderby
Product Marketing Manager, CNW


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