Video: CNW's ARC(TM) Engagement Platform raises your campaign's visibility with a dynamic and branded multimedia platform, sharing your messages through a targeted distribution network.
TORONTO, May 10, 2013 /CNW/ - CNW announced today the launch of the ARC™ Engagement Platform (ARC) in Canada. Marketing and Public Relations campaigns are becoming
increasingly complex with lots of moving parts, including multimedia,
content marketing, social media initiatives, and more. The ARC was
designed to bring all of those elements together into a single platform
to deliver audience engagement in a new and interactive way.
The ARC is a customizable microsite that is optimized for multimedia and
viral sharing. One of the distinguishing features of ARC is that
content can be dynamically updated at any time to evolve with campaigns
and it includes strategic media placement to provide guaranteed views
from the right audience.
CNW has a long history of helping their clients generate audiences for
their news. It's a natural progression to now help clients increase
audience engagement with their content. "Our goal has always been to
offer our clients the most visibility for their news in the Canadian
market. In pairing increased visibility with deep audience engagement,
the ARC represents the next generation of that goal," said Carolyn
McGill, President and CEO at CNW.
Based on the award-winning platform developed by PR Newswire, the ARC
(which stands for Access, Reach, Connect) is designed to provide marketing and public relations professionals an
all-in-one display, distribution, and promotion tool for their content
Click here to learn more about the ARC Engagement Platform and to enter
for a chance to win a CNW ARC package: http://www.multivu.com/players/English/CNW0005-CNW-ARC-new-content-marketing-and-engagement-solution/
About CNW Group
CNW connects organizations to relevant news audiences through
integrated, intelligent communications and disclosure services. CNW
offers newswire distribution, enriched news releases, webcast, video,
photography, translation, regulatory filing services and MediaVantage,
a web-based reputation management application and communications
workflow solution. CNW has been an industry leader since 1960.
Video with caption: "Video: CNW's ARC(TM) Engagement Platform raises your campaign's
visibility with a dynamic and branded multimedia platform, sharing your
messages through a targeted distribution network.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130510_C5262_VIDEO_EN_26574.mp4&posterurl=http://photos.newswire.ca/images/20130510_C5262_PHOTO_EN_26574.jpg&clientName=CNW%20Group%20Ltd%2E&caption=Video%3A%20CNW%27s%20ARC%28TM%29%20Engagement%20Platform%20raises%20your%20campaign%27s%0D%0Avisibility%20with%20a%20dynamic%20and%20branded%20multimedia%20platform%2C%20sharing%20your%0D%0Amessages%20through%20a%20targeted%20distribution%20network%2E&title=CNW%20GROUP%20LTD%2E%20%2D%20CNW%20launches%20new%20content%20marketing%20solution&headline=CNW%20launches%20new%20content%20marketing%20solution
SOURCE: CNW Group Ltd.
For further information:
Product Marketing Manager, CNW