VANCOUVER, March 31, 2014 /CNW/ - Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY) today announced that it is extending and expanding its marketing campaign.
On February 25th, the company announced that it would run an advertisement in the Clipstream® format (http://tinyurl.com/clipstream-ad) across the following properties: http://www.streamingmedia.com, http://www.webdeveloper.com, http://www.developer.com, http://www.devx.com, http://www.codeguru.com, http://www.htmlgoodies.com, http://www.flashkit.com and two e-newsletters for new web development technologies. This campaign targeting web developers will continue past the original 750 thousand impressions into the future.
The company has expanded this campaign with a second commercial in the Clipstream® format (http://tinyurl.com/clipstream-survey-ad) targeting market research companies who would use Clipstream® for video questionnaires. Typical applications include test marketing sensitive and pre-release television commercials, movie trailers, TV pilots, concepts and product demonstrations. Unlike other technologies, video in this format is secure and successfully reaches a higher number of cross-platform respondents, including mobile users. Because the solution is playerless, there is nothing for viewers to configure or install.
The new ads will run on the front pages of CASRO http://casro.net/directory.aspx and Quirks http://www.quirks.com/directory/software/index.aspx.
CASRO is The Council of American Survey Research Organizations. They represent more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits. These companies represent nearly $8 billion in global annual revenue and include about 85% of the U.S. research industry and 30% of the global research industry. Quirks Market Research Media reaches 17,000 subscribers in dozens of countries and has 6,500 subscribers to its monthly digital edition. They also have over 19,000 e-newsletter readers and their website attracts more than 65,000 visitors per month.
These ads in the new Clipstream® format are compliant with Interactive Advertising Bureau (IAB) standards and are integrated with Google Doubleclick and Google Ad Manager. The ads serve as a proof of concept for other advertisers that may want to reach a larger cross-platform audience with a single video format.
About Destiny Media Technologies, Inc.
Destiny Media Technologies provides services that enable content owners to securely display and distribute their audio and video content digitally through the internet. The Company's two major services are Clipstream and Play MPE®. Clipstream (http://www.clipstream.com) is a video format that plays on any modern smart phone, tablet, internet, TV, or computer. With Clipstream, there is no player to configure or install, videos never go obsolete, and there are up to 90% cost savings by reducing the use of transcoding, infrastructure and bandwidth. Play MPE (http://www.plaympe.com) provides a standardized method to securely and cost effectively distributes pre-release music to radio stations and other music industry professionals, before it is ready for sale. More information can be found at http://www.dsny.com.
SOURCE: Destiny Media Technologies, Inc.
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