TORONTO, Dec. 12, 2012 /CNW/ - ChickAdvisor, one of Canada's Top 100
startups, and St. Joseph Media, a division of Canada's largest
privately owned communications company, are joining forces to better
service advertisers. The partnership combines ChickAdvisor's social
recommendations and native advertising programs with the strengths of
Canada's most respected media company, publisher of award-winning
brands such as FASHION Magazine, Canadian Family and Weddingbells.
The combined offerings will include integrated digital and print
programs leveraging product and vendor reviews, advertorial, video and
social media cross promotion.
"We're really excited about this partnership because it represents the
future of integrated native advertising," said ChickAdvisor CEO Alex de
Bold. "Each company brings what they do best to the table to deliver a
truly seamless experience."
"Constant innovation is key to the success of St. Joseph Media" said Ken
Hunt, Vice-President Digital for St Joseph Media. "We were immediately
impressed with the technology, services and community that ChickAdvisor
brought to the table and we were blown away by their enthusiasm,
smarts, and dedication to great customer service. When you combine that
with the scale of our audience across print, online and social media
platforms and the authority of our established brands, you get one of
the most exciting partnerships in the Canadian media landscape today."
About St. Joseph Media
St. Joseph Media publishes Toronto Life, FASHION Magazine, Weddingbells,
Mariage Québec, WHERE Canada magazines, Canadian Family, Glow, Pure,
The Torontoist, Quill & Quire and Ottawa Magazine. St. Joseph Media is
a division of St. Joseph Communications, Canada's largest privately
owned communications company, with four distinct business platforms:
content, print, documents and media.
ChickAdvisor Inc. is a social shopping and recommendations community
used by over 5 million women prior to purchasing products and services.
The ChickAdvisor platform, which includes 40,000 consumer product
reviews, offers brands a turnkey social recommendations platform that
stimulates product awareness and trial through its Review Club and a
new gamification engine that engages consumers through a custom points
and badges program.
SOURCE: St. Joseph Media
For further information:
Alex de Bold
Senior Manager, Marketing and Communications St. Joseph Media email@example.com