New program recognizes community heroes who have quarterbacked
remarkable changes in their communities
TORONTO, July 3, 2012 /CNW/ - Scotiabank today announced the launch of Scotiabank Game Changers, a new program that recognizes local heroes in CFL communities across
Canada. Through the program, Scotiabank will recognize the
achievements of community heroes and award them with $1,000 for the
registered charity or non-profit cause of their choice in celebration
of every CFL game. Scotiabank will also provide a $100,000 donation to
the cause of a remarkable Scotiabank Game Changer on-field at the 100th
Grey Cup game.
"Scotiabank Game Changers honours community heroes as they 'change the
game' in their local communities," said Anatol von Hahn, Group Head,
Canadian Banking. "It recognizes the commitment and passion of everyday
people doing extraordinary things that make a positive impact in their
community. Scotiabank knows CFL fans across the country are passionate
about the game and their teams, and we are excited to give them an
opportunity to celebrate Game Changers in their community as they cheer
on the game changers on the field."
During the CFL regular season, Scotiabank will recognize 72 Regional
Game Changers and provide them with a $1,000 donation to the registered
charity or registered non-profit organization of their choice. At the
end of the regular season, from the 72 Regional Game Changers, eight
Scotiabank National Game Changer Finalists will be selected and
provided a VIP trip to the 100th Grey Cup in Toronto. Of those
finalists, one will be selected as the National Scotiabank Game Changer
and will receive a $100,000 donation to the registered charity or
registered non-profit organization of their choice to be presented at
the 100th Grey Cup in Toronto on November 25, 2012. CFL fans can
nominate and vote for Scotiabank Game Changers to help choose the
initiative that will receive $100,000.
LOOKING DOWN FIELD FOR AN OPEN 'GAME CHANGER' RECEIVER!
People are encouraged to nominate and vote for a Scotiabank Game Changer
in their community today, by visiting www.ScotiabankGameChangers.com. During the 2012 CFL regular season, 72 Scotiabank Game Changers will
be selected in CFL team markets and rewarded for making a difference in their communities. They will
$1,000 to the cause or charity of the Scotiabank Game Changer's choice
Online recognition at ScotiabankGameChangers.com
Broadcast recognition at select games via Scotiabank's media partner TSN
"The Scotiabank Game Changers program is a great fit for the CFL because
it captures the dedication and commitment the players in this league
have both to the sport of football and to giving back to their
communities," said Mark Cohon, CFL Commissioner. "The CFL is part of
the fabric of this country and an integral part of community life in
the cities and provinces in which our teams play, and we're proud to
help recognize the people in these communities who make a difference."
TSN will also highlight select Scotiabank Game Changers in National
broadcasts throughout the regular season.
"TSN is excited to be a part of the Scotiabank Game Changers program and
showcase the remarkable stories of everyday Canadians during the CFL on TSN," said Stewart Johnston, President, TSN. "The 'game changing' moments
that will ultimately be a part of this program are ones that will
inspire us all, and we're proud to have the opportunity to celebrate
this group of community heroes with Scotiabank and the CFL."
WHO IS AN ELIGIBLE 'GAME CHANGER' RECEIVER?
Scotiabank Game Changer candidates must demonstrate leadership and
community involvement within one of the six Scotiabank Bright Future
Philanthropic Pillars: Health, Education, Social Services, Arts, Sports
and Environment. Judging criteria for Game Changer selection is based
"Recognizing the people who have quarterbacked remarkable changes in
their communities with a program like Scotiabank Game Changers will
help encourage others to do the same," said Kaz Flinn, Vice-President
Corporate Social Responsibility, Scotiabank. "Grassroots programs that
promote community giving really help affect change in the communities
where we live and work."
For more information on how to nominate a Scotiabank Game Changer, to vote for a Scotiabank Game Changer and
for full contest rules, please visit www.ScotiabankGameChangers.com, on Facebook and follow us on Twitter at @Scotiabank #sbgamechangers
Scotiabank is a proud supporter of the Canadian Football League and is
the Official Bank of the CFL, 100th Grey Cup Festival, BC Lions, Edmonton Eskimos, Calgary Stampeders,
Saskatchewan Roughriders, Toronto Argonauts and Hamilton Tiger-Cats.
Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad, through our global philanthropic
program, Scotiabank Bright Future. Recognized as a leader
internationally and among Canadian corporations for our charitable
donations and philanthropic activities, Scotiabank has provided on
average approximately $45 million annually to community causes around
the world over each of the last five years. Visit us at www.scotiabank.com.
SOURCE Scotiabank - Sponsorships
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