TORONTO, June 11, 2013 /CNW/ - Centennial College, in partnership with
the marketing services and data analytics company Environics Analytics
(EA), is incorporating EA's ENVISION micromarketing software into its
marketing programs to give students a distinctive edge in the skills
they can offer employers.
Through ENVISION training, Centennial marketing students will acquire an
in-depth understanding of how to develop powerful, data-driven analysis
for geography- and segment-based micromarketing intelligence about
consumers and target markets. These skills will position students to
help businesses extract valuable insights from the deep reservoir of
statistical data, leading to better marketing decisions.
"Centennial students will be the first in Canada to graduate from a
marketing program that includes a set of learning outcomes designed
around ENVISION," says Professor Danica Lavoie of Centennial's School
of Business. "Environics Analytics' ENVISION training will inform a new
generation of marketing professionals who can provide the analytics
skills Canada's corporations are keen to employ."
Initially, ENVISION training will be incorporated in the college's two-
and three-year marketing programs, as well as Centennial's unique
graduate certificate program in marketing research and analytics.
Students will graduate with both a college diploma and an ENVISION
"ENVISION is used by organizations to find their most promising
prospects and develop marketing campaigns at the national, regional and
local levels," says Rupen Seoni, EA's Vice President and Practice
Leader. "This program is a great example of professional educators
listening to the needs of the market and helping students graduate with
skills that will be in demand for many years to come."
Established in 2003, Environics Analytics has quickly grown to become
Canada's premier marketing and analytical services company. The
Toronto-based firm employs the most experienced geodemographers,
modelling statisticians and marketing experts in Canada. To sample
ENVISION's PRIZM C2 segmentation system, which classifies Canadians
into 66 lifestyle types, visit http://www.environicsanalytics.ca/prizm-c2-cluster-lookup.
The licencing agreement between Centennial College and Environics
Analytics will be reflected in marketing curriculum changes
incorporated this coming fall and winter. For more information, visit http://www.centennialcollege.ca/business.
About Environics Analytics
Environics Analytics is the premier marketing services and data
analytics company in Canada. Specializing in segmentation, site
modeling and custom analytics, the Toronto-based company provides
data-driven market insights to help clients find and keep their
customers. It has the most experienced team of micromarketing experts
in Canada, and is a member of the Environics group, a unique alliance
of companies dedicated to providing intelligent research, analytics and
communications. To learn more about Environics Analytics, please visit www.environicsanalytics.ca or call Julia Vasilev at 416-969-2733.
About Centennial College
Centennial College is Ontario's first public college, established in
1966, primarily serving the eastern portion of the Greater Toronto Area
through four campuses. It has a record of exemplary teaching,
innovative programming and extensive partnership building. Centennial
is recognized as one of the most culturally diverse post-secondary
institutions in Canada. Centennial's School of Business offers a wide
range of business programs and was the first to offer a graduate
certificate in marketing research and analytics. For details, visit www.centennialcollege.ca.
SOURCE: Centennial College
For further information:
Media contact: Mark Toljagic, Communications Officer, Centennial College, 416-289-5000, ext. 7142 or firstname.lastname@example.org