MONTREAL, Feb. 6, 2012 /CNW/ - CBC Montreal will expand its weekend news
offering beginning May, 2012, giving English-speaking audiences
throughout Quebec the benefits of local service improvements launched
as part of CBC's strategic plan "Everyone, Every way."
The new television and expanded radio presence will serve the local
needs of those in Montreal and throughout Quebec, says Pia Marquard,
CBC Quebec managing director. "We're building on our considerable
existing strengths to deepen our connection with all of the communities
we serve. And, with our already expanded on-line news presence, our
audience will now be able to access their local CBC news on all
platforms - radio, television and on-line - on weekends" she adds.
"This is another step in the evolution of an already exceptional news
service," says Jennifer McGuire, general manager and editor-in-chief of
CBC News. "We will be providing more news seven days a week, providing
audiences with the information they want, when they want it and on the
platform of their choice. We'll have more specific scheduling
information for our audiences as we get closer to launch."
"We're delighted about taking this next step in our plan to deepen our
relationship with more Canadians, and the communities they live in,
with this expansion of local news in Montreal," says Kirstine Stewart,
Executive Vice-President of CBC English Services. "Canadians tell us
that local service is what they want, and it's our job to meet that
need through expanding the kinds of programs we offer and reflecting
communities across the country as they continue to change and grow. We
know there are millions of Canadians who now live in areas which we
aren't serving locally, or aren't serving enough. Our objective is to
address that over the next four years."
Marquard notes that approximately 6 million Canadians live in large
population centres that are either un-served or underserved by CBC; the
public broadcaster's strategic plan is aimed at reaching these
Canadians with new or expanded local services over the next four
"The expansion of local service in Quebec will mean that programming is
targeted specifically to communities and their diverse needs, servicing
our audiences with news, weather and other information that is relevant
to their circumstances and place, accenting local issues and bringing
perspective on national issues in news coverage," Marquard adds.
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. The Corporation is a leader in reaching
Canadians on new platforms and delivers a comprehensive range of radio,
television, Internet, and satellite-based services. Deeply rooted in
the regions, CBC/Radio-Canada is the only domestic broadcaster to offer
diverse regional and cultural perspectives in English, French and eight
Aboriginal languages, plus seven languages for international audiences.
SOURCE Canadian Broadcasting Corporation
For further information:
Communications Manager, CBC Quebec