TORONTO, July 16, 2013 /CNW/ - Captivate Network, the leading digital media company for reaching on-the-go professionals across North America, has teamed up with National Post, a division of Postmedia Network Inc., to expand its Canadian editorial content. News and information from National Post and Financial Post joins content from dozens of top-tier editorial partners that contribute to Captivate's daily programming, which is distributed via more than 1,500 elevator displays in premier office buildings across Canada.
Captivate provides an engaging source of news and information that empowers busy professionals and delivers a valuable audience of engaged viewers for advertisers. Captivate's team of editors works with content partners to craft timely and relevant stories that quickly bring Captivate's active, on-the-go viewers up to speed. Content from National Post and Financial Post will add depth and diversity to the rich mix of news, financial information and lifestyle stories Captivate delivers across Canada.
"We are highly focused on providing the most relevant and actionable information to our viewers throughout their work day," said Charles Vachon, vice president of Canadian advertising sales at Captivate Network. "National Post is among the most recognizable and trusted media brands in Canada, and we are thrilled to be able to offer its expert reporting on our screens across the country."
Each month Captivate Network reaches a highly targeted and upscale audience of more than 5.5 million viewers across North America. The company is committed to bringing viewers the most relevant, actionable content through its relationships with top-tier partners like National Post. It is a commitment that viewers appreciate, with 93 percent of tenants in Captivate buildings reporting that they watch the network every day and 92 percent saying they enjoy the experience.
"Captivate Network provides an excellent channel to share our award-winning journalism with an even greater audience," said Stephen Meurice, editor-in-chief at National Post. "National Post reaches over 475,000 business professionals weekly across all platforms, making Captivate's audience of upscale, active business professionals a perfect fit."
About Captivate Network
Captivate Network is the leading digital media company reaching millions of on-the-go business professionals throughout the workday across North America. Captivate cuts through the clutter of information overload to provide viewers with content and product messages that are timely, relevant and empower them to balance the personal and professional demands of the workday. Known for its vast network of 10,000 office elevator displays, Captivate continues to expand the delivery of customized, actionable information to a busy, upscale audience via emerging technology platforms. Founded in 1997, Captivate was acquired by Gannett in 2004.
About National Post
National Post is a division of Postmedia Network Inc., the largest publisher by circulation of paid English language daily newspapers in Canada, representing some of the country's oldest and best known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.
InkHouse for Captivate
SOURCE: Captivate Network