- Over 60,000 registered players to receive rewards, exclusive discounts and prizes-
BURNABY, BC, Oct. 2, 2012 /CNW/ - Canlan Ice Sports Corp. (TSX: ICE), industry-leading providers of recreational sports and entertainment facilities across North America, today announced the introduction of Club Hockey Canada to its Adult Safe Hockey League (ASHL); a loyalty program in partnership with Hockey Canada. Canlan's ASHL and Adult Safe Hockey Network (ASHN) are the exclusive adult recreational hockey partner with Hockey Canada.
"Canlan's goal with its ASHL and ASHN has always been to provide our customers with the best adult recreational hockey experience in the marketplace; whether it's on or off the ice," said Joey St-Aubin, president and CEO of Canlan Ice Sports. "We feel this program provides a tremendous opportunity for our customers to not only get great discounts and special events access, it also provides an opportunity for them to save money by offsetting their league fees."
This fall, more than 60,000 registered ASHL and ASHN players will receive their free welcome kit and membership card. Once the card is activated online at www.clubhockeycanada.ca, Club Hockey Canada members will receive exclusive discounts, rewards and experiences from Hockey Canada and its sponsors - leading national brands such as Lowe's, Esso, Bauer and Nestle, to name a few. Members will also qualify for entry into a contest to win an Ultimate Team Canada Experience, plus weekly draw prizes.
For ASHL players, an important added feature is a portion of each purchase automatically going into a household PUCK BUCKS account. PUCK BUCKS will be accumulated and made available for redemption toward their next season's ASHL registration fees to help players lower the cost of playing hockey.
Every season, more than 60,000 players along with officials take to the ice in the Adult Safe Hockey League and leagues affiliated by the Adult Safe Hockey Network. Club Hockey Canada will reward their participation in Canada's game by cutting down on costs just by doing everyday tasks, such as buying gas or dinner for the family.
Canlan Ice Sports Corp is the North American leader in the development, operations and ownership of multi-purpose recreation and entertainment facilities. We are the largest private sector owner and operator of recreational ice sports facilities in North America and currently own and/or manage 20 facilities in Canada and the United States with 63 surfaces including ice rinks and indoor soccer fields as well as ball diamonds, beach volleyball courts, outdoor soccer, curling and pool.
Canlan Ice Sports Corp. is listed on the Toronto Stock Exchange under the symbol "ICE." For more information please visit www.icesports.com.
SOURCE: Canlan Ice Sports Corp.
Canlan Ice Sports Corp.
Michael F. Gellard
Senior Vice President & CFO
416 815-0700 ext. 253