Consensus attained on 'fresh breath' as primary holiday kissing concern
TORONTO, Nov. 26, 2013 /CNW/ - As Canadians prepare for the holiday
season, Tic Tac has unwrapped the results of a national survey on
festive kissing habits that may bring more joy to your world.
So what do Canadians hope to find under the mistletoe during this
soirée-filled season? Almost half of respondents (43%) claim to be in
search of something naughty, while the other half (57%) prefers
something - or someone - nice.
Common ground can be found in hang-ups around the holiday's close
encounters: Nearly half (48%) of Canadians cite 'fresh breath' as their
primary holiday kissing concern, with 'soft lips' coming in a distant
"The holidays are all about reconnecting with people," says Pamela
Coolican, Brand Manager for Tic Tac Canada. "It's understandable that
Canadians want to keep their encounters fresh - and we can help."
The Ipsos Reid survey on Canadian kissing habits, commissioned by Tic
Tac, also found:
We're opportunists: Two-thirds of Canadians view mistletoe as an
opportunity, rather than a threat.
Half of women (46%) want their kissing partner to boast 'minty fresh'
breath, while men prefer 'to be surprised' (35%), followed closely by a
partner who's breath is sweet (32%).
The majority of Canadians (84%) agree that the best way to avoid an
awkward holiday kissing encounter is to always be prepared.
Whether it's someone you haven't seen since last year, or an oh-so-
strategically timed entrance under the mistletoe, make sure you keep
things fresh this holiday. Arm yourself with limited-edition Tic Tac
Holiday Twist packs, available in Cinnamon & Fresh Mint if you're
looking to spice things up, or Cherry & Apple if you're playing nice
(and sweet) this holiday.
Tic Tac Holiday Twist Cinnamon & Fresh Mint and Cherry & Apple (49g, ARP
$2.69) are available in all major grocery, drug, convenience and mass
retailers for a limited time.
These survey results are findings of an Ipsos ASI poll conducted between
September 25-30, 2013 on behalf of Tic Tac. For this survey, a sample
of 1,007 Canadians from Ipsos' Canadian online panel were interviewed
Image with caption: "Tic Tac wants to help Canadians keep things fresh under the mistletoe this holiday with the release of their limited-edition Holiday Twist packs in Cinnamon & Fresh Mint and Cherry & Apple. (CNW Group/Ferrero Canada)". Image available at: http://photos.newswire.ca/images/download/20131126_C4889_PHOTO_EN_33829.jpg
SOURCE: Ferrero Canada
For further information:
Kitchen Sink Communications