Mobile shoppers in Canada set to spend an average of $243 buying gifts
on mobile devices this year
TORONTO, Nov. 21, 2013 /CNW/ - Canadians are looking to forego mall
mayhem, skip the long lines at the cash register and shop with ease
from their mobile devices this holiday season. According to a new study
conducted by Pollara on behalf of PayPal Canada, almost half of
Canadians with mobile devices (48%) agreed that shopping from their
smartphone or tablet is a better option than shopping in store during
the busy holiday season.
More than half of Albertans (54%) and Ontarians (51%) agreed that
shopping from their smartphone or tablet is a better option than
shopping from a physical store as compared to 44 per cent of people in
The majority of Canadians felt that shopping from their mobile device
this holiday season is better than shopping in store because they can
avoid long lines and crowds (68%) and enjoy the flexibility to shop
anytime and anywhere (55%).
While curling up on the couch or dressed in their pajamas, Canadian
mobile shoppers* plan to do at least some of their holiday shopping
while watching TV (52%) or lying in bed (38%). Others have revealed
that they're likely to shop on a mobile device from the dinner table,
the office boardroom or even the bathroom.
"Convenience seems to be a key driver for why Canadians are warming up
to shopping from mobile devices this holiday season," said Kerry
Reynolds, Head of Consumer Marketing, PayPal Canada. "In Canada, we
have 5 million active users who can shop securely with PayPal on their
web-enabled mobile devices this holiday season to buy gifts from some
of their favourite online retailers in Canada and worldwide - in just a
Holiday shopping from mobile devices
The study revealed that Canadian mobile shoppers are likely to spend an
average of $243 buying gifts from their smartphones and tablets, which
is closing in on what they expect to spend shopping online ($311) from
their laptop or desktop computers this holiday season. Other
interesting data points include:
Men are more likely to spend more from their mobile devices ($278) than
Mobile shoppers in British Columbia expect to spend the most while
shopping during the holidays from their devices ($395).
Canadians shopping, searching, and sending money on-the-go
About one-third of Canadians are likely to shop for electronics and
gadgets like televisions and gaming consoles while on-the-go. One in
four Canadians indicated toys would be a top purchase, and one in five
said they're likely to buy women's clothing using a smartphone or
tablet this holiday season.
During the holidays, more than half of Canadians (52%) expect to use
their mobile device to find the best price and research products. One
in every three Canadians is likely to buy gifts (36%) from their mobile
devices. Some are expected to give on-the-go to their favourite charity
(12%) while others indicated they would like to send money (8%) from
their mobile device. Using the PayPal mobile app, Canadians can swiftly
and securely send money to their friends or family to pitch in for
year-end gifts or family dinners **.
Pinching and zooming - a major pain point
Those surveyed shared that having to pinch and zoom to navigate a web
page was the most frustrating part of shopping (37%) from a mobile
device. Re-entering billing and shipping details every time they
shopped from a mobile device (28%) was another pain point. With PayPal
as their digital wallet, holiday shoppers can use their smartphones and
tablets to shop from Canada's most popular online retailers without
having to enter their shipping, billing or credit card details.
For more information, visit www.paypal.ca or follow PayPal Canada on Twitter: @PayPalCA.
Results are from a Pollara survey, fielded online between November 11-
14, 2013 among 1503 Canadians (including 987 smartphone/tablet users).
A probability sample of this size would have a margin of error of +/-
2.5%, 19 times out of 20.
* Mobile shoppers are defined as those who shopped or made online
purchases using smartphones and/or web-enabled tablets for this study.
** There's no fee to send money with PayPal to friends and family in
Canada if users link a bank account or use the money in their PayPal
PayPal is the faster, safer way to pay and get paid online, via a mobile
device and in store. The service gives people simpler ways to send
money without sharing financial information, and with the flexibility
to pay using their account balances, bank accounts, credit cards or
promotional financing. With 137 million active accounts in 193 markets
and 26 currencies around the world, PayPal enables global commerce,
processing almost 8 million payments every day. Because PayPal helps
people transact anytime, anywhere and in any way, the company is a
driving force behind the growth of mobile commerce and expects to
process $20 billion in mobile payments in 2013. PayPal is an eBay
(Nasdaq: EBAY) company and contributed 40 per cent of eBay Inc.'s
revenues in 2012. PayPal is headquartered in San Jose, Calif. and its
international headquarters is located in Singapore. More information
about the company can be found at www.PayPal.ca.
For further information:
PayPal Media Contacts