Canada's Largest Sporting Goods Retailer Signs Partnership Agreement
with Christine Sinclair
TORONTO, May 30, 2013 /CNW/ - As Canada's Women's National Team prepares
for a rematch with the United States on June 2 in Toronto, the Canadian
Tire Family of Companies is excited to welcome Christine Sinclair to
its team with a four year partnership.
The announcement is an extension of the sport partnership announcement
made earlier this year that positioned Canadian Tire, Sport Chek and
Sports Experts as official sporting goods store and Mark's as official
clothing retailer of the Canadian Soccer Association (CSA).
Sport enriches family life and helps build communities. The Company
supports amateur athletes and active families from playground to podium
because it knows what it takes to succeed in whatever sporting activity
Canadians choose to compete and because it believes in the power of
"Christine and Canada's Women's National Team inspired Canadians from
coast-to-coast with their tremendous performance in London and we want
to continue that excitement by encouraging families to get out and
play," said Landon French, Vice President Sports Partnerships and
Events, Canadian Tire.
As part of its commitment to soccer and to inspiring young athletes,
Canadian Tire is sending over 450 youth soccer players to the Canada vs
US rematch. The Family of Companies is also making a donation of soccer
equipment in Sinclair's name to her local public school in Burnaby,
British Columbia, and Mary Shadd Public School in Toronto.
"Canadian Tire is one of the most recognizable brands in the country,
and I am thrilled to join the Family of Companies," said Christine
Sinclair. "Canadian Tire's support for athletes of all skill levels,
whether they are starting out on the playground, or competing at an
international level, continues to encourage and further demonstrates
their commitment to get more families healthy and active."
Christine is an inspiration for Canadians and will help extend the
Family of Companies' support of sport through marketing programs, at
the community level as a Jumpstart ambassador, and helping to develop
skills grassroots programming.
This new partnership builds on a strong foundation of existing
partnerships not only with the Canadian Soccer Association but with the
Canadian Olympic and Paralympic Committees, Canada Games, Canada's
Sports Hall of Fame, Hockey Canada, Snowboard Canada, Alpine Canada and
athlete partnerships with Sidney Crosby, Jonathan Toews, and Rosie
MacLennan. The Canadian Tire Family of Companies will continue to
announce new athlete sponsorship agreements in 2013, supporting
Canada's best and brightest talent.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of
Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL
Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports,
Intersport and Atmosphere), Mark's and Canadian Tire Financial
Services. With more than 1,700 retail and gasoline outlets from
coast-to-coast, our primary retail business categories - Automotive,
Living, Fixing, Playing and Apparel - are supported and strengthened by
our Financial Services division. Over 85,000 people are employed across
the Canadian Tire enterprise, which was founded in 1922 and remains one
of Canada's most recognized and trusted brands. For more information,
About Christine Sinclair
Christine Sinclair has spent 13 years with Canada's Women's National
Team, participated in three FIFA World Cups and two Olympic Games. She
is a 10-time winner of the Canada Soccer Player of the Year and has been nominated for the FIFA World Player of the Year six-times.
In 2012, Sinclair won both the Lou Marsh Trophy as Canada's Athlete of the Year and the Bobbie Rosenfeld Award as Canada's Female Athlete of the Year. Her remarkable effort as team
captain at the 2012 London Olympic Games and her performance in the
semifinal, earned her the honor of serving as Canada's flag bearer in
the closing ceremonies, as well as the Diamond Jubilee Medal.
At the age of 29, Sinclair is the all-time leader in goals scored for
Canada's Women's National Team and is the third overall in all-time
international goals scored by a female player with 145 to-date. In
additional to her outstanding performance record, Sinclair is a true
leader and her passion for the sport of soccer continues to inspire a
generation of young soccer players across Canada and the world.
Image with caption: "Canadian Tire Family of Companies and Christine Sinclair kick-off four year partnership with soccer equipment donation at Mary Shadd Public School this morning in Toronto (CNW Group/CANADIAN TIRE CORPORATION, LIMITED)". Image available at: http://photos.newswire.ca/images/download/20130530_C3728_PHOTO_EN_27315.jpg
SOURCE: CANADIAN TIRE CORPORATION, LIMITED
For further information:
Leah Gaucher, Communications Advisor, Canadian Tire
Tel: 416-544-7785 / Cell: 647-924-2614
Joe Wedding, Agent, Christine Sinclair