The Quebec Wildlife Foundation and its major partner, Canadian Tire,
give young Québec anglers-to-be a unique opportunity to experience this
QUEBEC CITY, June 6, 2012 /CNW Telbec/ - For a thirteenth year running -
and a commitment for three additional years — Canadian Tire has renewed
its participation as a major partner, in the Quebec Wildlife
Foundation's Pêche en herbe program. Pêche en herbe training activities take place throughout the year and are
province-wide in scope, covering all regions of Quebec. This year, they
will help initiate more than 17,000 children to sport fishing, within a
global framework of respect for nature and the rules of aquatic safety.
Many Pêche en herbe training sessions are scheduled to take place during the summer,
through the support of various well-known non-profit organizations.
Beneficiaries of the program will initiate children between 9 and 12 to
the basics of fishing, the anatomy of fish, regulations and ethics as
well as respect for the environment. Once they've learned the theory,
the young anglers-to-be will be more than eager and excited about
putting their fishing knowledge to the test.
To heighten individual interest in sport fishing, each child will
receive a fishing rod, a small tackle box, an educational brochure as
well as a fishing permit valid until 18 years of age.
Patrick Campeau, the well-known professional fisherman and Canadian Tire
spokesperson for Pêche en herbe, will attend a few of the summer training sessions in person "because I
believe it's important to encourage children in a light-hearted and
entertaining manner to practice a sport that will not only bring them
enjoyment, but allow them to appreciate the natural beauty of our great
outdoors and the pleasure of being among friends. Who knows, in
relating their exploits and adventures, they might even turn on the
rest of the family to the fun of fishing!"
"Promoting next-generational interest is crucial for the Quebec sport
fishing industry, which generates about 10,000 jobs and injects more
than a billion dollars into the economy. Our youth are very fortunate
here in Quebec to have access to such a high-calibre program as Pêche en herbe—and it's really great to see them having fun and being active, away
from TV and electronic games", added Mr. Campeau.
Canadian Tire, one of the leading fishing equipment retailers in Quebec,
has been a generous sponsor of the Quebec Wildlife Foundation Pêche en herbe program since 1999 to help develop a new generation of fishermen. "We
are very proud to have contributed so far to initiating close to
180,000 youth to the fun of sport fishing. What is also highly
motivating with Pêche en herbe is the importance they accord to respect for nature and water safety
rules—values shared by Canadian Tire", concludes Jean Parisien,
vice-president Quebec for Canadian Tire.
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC), is one of Canada's most shopped general retailers.
It operates more than 1,700 retail stores and gas stations from coast
to coast and offers Canadians goods and services that help them meet
their day-to-day needs. Our core retail operations - automotive, home,
workplace, play, and clothes - are strengthened by Canadian Tire
Financial Services, which has offered such goods and services as
Canadian Tire Home Services, credit cards, retail deposits, in-store
financing, product guarantees, and insurance. Nearly 68,000 people work
for Canadian Tire, which was founded in 1922 and remains one of the
most recognised and respected brands in Canada.
SOURCE CANADIAN TIRE CORPORATION, LIMITED
For further information:
Canadian Tire Corporation