Registration for Waste Reduction Week in Canada's Recycle My Cell
Student Challenge is Now Open
OTTAWA, Oct. 2, 2013 /CNW/ - Recycle My Cell, Canada's recycling program
for mobile devices and accessories, announced today that registration
for the fourth annual Recycle My Cell Student Challenge is now open.
The Challenge calls on all students from K-12 schools and
post-secondary institutions across Canada to collect old wireless
devices, including cell phones, smartphones, wireless PDAs, pagers,
accessories and cell phone batteries for a chance to win prize money
for their school to be used towards environmental initiatives.
As the national sponsor of Waste Reduction Week in Canada, Recycle My
Cell will kick off the Student Challenge on October 21, 2013. Running
until November 22, 2013, the Challenge will see thousands of Canadian
students helping to reduce the amount of e-waste that goes into
Canadian landfills, and also raise awareness about the importance of
cell phone recycling.
The school in each province and territory that collects the most cell
phones (based on school population) will be awarded $500 to be used
towards a school environmental project. All schools and post-secondary
institutions can register at http://www.wrwcanada.com/recycle_my_cell. Recycle My Cell will provide everything needed to easily set up a
Recycle My Cell collection site. Upon closing of the Challenge on
November 22, participating schools can drop off their boxes at any
Canada Post location for free shipping.
"The response to the Recycle My Cell Student Challenge over the past
four years has been incredible," said Bernard Lord, President and CEO
of the Canadian Wireless Telecommunications Association (CWTA).
"Canadian youth are to be commended for their exceptional environmental
leadership skills that will have a lasting effect for generations to
Last year, more than 4,000 cell phones and more than 270 kilograms of
wireless accessories and batteries were collected through the
"Waste Reduction Week in Canada is about building awareness around
consumer behaviour, sustainable consumption, and waste reduction," said
Jo-Anne St. Godard, Executive Director of the Recycling Council of
Ontario and spokesperson for Waste Reduction Week in Canada. "With more
than 27 million Canadians acquiring a new cell phone every
two-and-a-half years, this program provides an important call to action
that ensures every device is reused or properly recycled."
The Recycle My Cell Student Challenge is made possible by the generous
support of the Recycle My Cell Partners: Bell, BlackBerry, Eastlink,
GEEP Inc., GREENTEC, LG Electronics Canada, Inc., Lynx Mobility,
Motorola Mobility, MTS, Nokia, Rogers Communications, Samsung
Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile
Communications, TBayTel, TELUS, Videotron, and Virgin Mobile Canada.
About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones
and accessories. The bilingual Web site - www.RecycleMyCell.ca and www.recyclemoncell.ca - allows consumers to simply enter their postal code to locate the 10
drop-off locations closest to them where their devices will be
accepted, regardless of brand or condition. The free program is run by
the Canadian Wireless Telecommunications Association (CWTA), in
conjunction with cell phone carriers, handset manufacturers and
approved processors, who have come together to raise awareness about
the importance of cell phone recycling.
About Waste Reduction Week in Canada
Waste Reduction Week in Canada was developed in 2001 by a coalition of
13 recycling councils and sister organizations from across Canada and
is delivered each October by the same group. The program's goal is to
inform Canadians about the environmental and social ramifications of
wasteful practices. Waste Reduction Week in Canada uses its "take
action" messaging to empower all Canadians to adopt more
environmentally conscious choices, and provide them with information
and ideas to reduce waste in all facets of daily living, creating
solutions to the many environmental challenges we face. Learn more at www.wrwcanada.com.
SOURCE: Canadian Wireless Telecommunications Association
For further information:
613-233-4888 ext. 227