Canadian Company, d'Avicenna Honours Canadian Soldiers Deployed Overseas with Special Gift to Spouses this Holiday Season

TORONTO, Dec. 19, 2012 /CNW/ - Canadian company, d'Avicenna is getting into the holiday spirit. Through December and January, packages of eaurganic (TM) certified organic beauty products will be shipped to spouses in the Greater Toronto Area who have husbands deployed overseas.

D'Avicenna is working with Canadian Military Family Resource Centres to expand the distribution nationally in the New Year and, to include immediate family members.   In addition to the care package, the company is offering Canadian Forces families reduced pricing on all eaurganic skin and hair care products.

"The holiday season can be an emotionally difficult time for spouses and families who are separated from their Canadian Forces loved one. This thoughtful gift depicts the support Canadians have for our CF members," said Roxanna Gumiela, Executive Director, Toronto Military Family Resource Centre. "This donation embodies the true spirit of the holidays - the act of kindness and of giving."

The idea to give back to the armed forces community came from Shahin Kalantari, president of d'Avicenna.  Shahin was an artillery soldier during the 1985-1986 Iran-Iraq war.   Serving in the war heavily influenced the direction he took in business.  In 2004, he invested his life-savings to build d'Avicenna, an environmentally green and ethical certified organic beauty products company that uses natural plant-based products and green manufacturing processes.

"I know first-hand the strength it takes to serve in the middle of a war zone and how hard it is to be away from your loved ones," he said. "This gift is a way of honouring the courageous work of Canadian soldiers, and to give back where I can.  I am also hoping that this will encourage other Canadian companies to follow suit."

About Canadian Military Resource Centres
Military Family Resource Centres are not-for-profit centres committed to enriching the lives of individuals and families in Canadian Forces communities through positive action, education and support. They provide relevant programs and services that empower and encourage strong, independent individuals and families within the Canadian Forces.

About eaurganic (TM)
Eaurganic products are produced by d'Avicenna - a wholly owned Canadian company and member of the Organic Trade Association and the Organic Council of Ontario.   All products are certified organic by Ecocert Greenlife France and Certech Registration Canada and use certified organic ingredients by Ecocert, BDIH, Soil Association, USDA and Nasa. Products are tested by dermatologists, clinically proven to be non-irritating, and do not contain any toxins, pesticides, chemical fertilizers, parabens, silicones, colours or oils.  Products are not tested on animals, are safe for pregnant and breastfeeding women, and all packaging is recyclable.   Eaurganic is a Parent Tested Parent Approved Award winner.

SOURCE: d'Avicenna Inc.

For further information:

Press Contact:

Proshat Javid |Office: 416.441.0328 x203 | Mobile: 416.838.3406 | Fax: 866.806.6042

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d'Avicenna Inc.

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