TORONTO, Oct. 15, 2013 /CNW/ - The Canadian Chiropractic Association
(CCA) is pleased to announce our support for World Spine Day (WSD) on
October 16, 2013, as part of the Bone and Joint Decade's (BJD) Action
The theme for this year's WSD is "Straighten Up and Move", highlighting
the importance of prevention, proper posture, and activity to maintain
or improve on spinal health. The objective of this campaign is to
encourage discussion about spinal health and to promote an
interdisciplinary, collaborative approach to ease the burden that
spinal disorders can cause. "Back pain and other musculoskeletal
conditions can significantly affect a person's quality of life, and we
are ready to support the BJD in creating awareness and providing
information on chiropractic care as part of the solution", says Dr.
Jeff Warren, DC, Chair of the CCA.
The WSD campaign was created by the BJD - The Global Alliance For
Musculoskeletal Health, to bring healthcare providers across the world
together to provide the public with information to create awareness
around the prevention and effective management of spinal disorders.
Canadian chiropractors believe in the work of the BJD and support their
vision to "Keep People Moving" through the WSD initiative. The WSD
campaign is also intended for patients, healthcare organizations,
educational institutions, associations, governments and interested
The BJD has created a World Spine Day toolkit to help interested
participants get involved and reach out to their communities. Marketing
materials, outreach opportunities and other resources are accessible
To learn about how you can participate in World Spine Day or to view the
toolkit, visit www.worldspineday.org or contact the Canadian Chiropractic Association at 1-877-222-9303 or email@example.com.
Chiropractors are experts in spinal health and practise a non-invasive,
manual approach to health care that includes patient assessment,
diagnosis and treatment. In particular, chiropractors assess patients
for disorders related to the spine, pelvis, extremity joints, and their
effect on the nervous system. Chiropractic is a regulated health
profession recognized by statute in all Canadian provinces.
About the Canadian Chiropractic Association
The Canadian Chiropractic Association (CCA) is a national, voluntary
association representing Canada's 7,000 licensed doctors of
chiropractic. Approximately four and a half million Canadians use the services of a
chiropractor each year. The CCA advocates on behalf of members and
their patients to advance the quality and accessibility of chiropractic
care in Canada, and to improve the effectiveness and efficiency of the
healthcare system. For more information on the CCA or for a referral to
a doctor of chiropractic, please visit www.chiropracticcanada.ca.
SOURCE: Canadian Chiropractic Association
For further information:
Director, Marketing & Communications
Canadian Chiropractic Association
416-585-7902 ext. 242