Canadians' Comments re a Bloomberg-inspired Ban
TORONTO, July 19, 2012 /CNW/ - The Canadian Beverage Association
believes that education NOT restrictions, will empower Canadians to
make the food and beverage choices that are appropriate for them and
their families. We believe that Canadian families are entitled to
accurate, science-based information about the causes and potential
solutions for obesity and obesity-related issues.
After reviewing the Decima/Harris research about Canadians attitudes
regarding a Bloomberg-inspired ban, we feel that Decima/Harris is
correct when they state:
Being able to make an informed choice is clearly desired while having
these choices made for us is not.
Canadians are telling us that being told what you can or cannot have
isn't the same as providing guidance. They're open to having their
awareness levels elevated when it comes to their own behaviour and
there is a wealth of industry players who could take on an educational
No single food or beverage causes weight gain or obesity - weight gain
is an imbalance of calories consumed verses expended. It is misguided
and inaccurate to suggest that targeting and restricting a single
product, a product's size or category will successfully impact the
issue of obesity.
Restricting the sale of any food or beverage is not the solution to
obesity and it will not work in Canada. Canadians expect and deserve
freedom of choice - they want the ability to make the food and beverage
decisions that are right for them at the times that are right for
them. The decision whether to consume a particular food or beverage,
and the size of that food or beverage, should be up to the individual
or to the parent involved in the decision making process.
To this end, the Canadian Beverage Association and its members have
under taken a number of concrete and meaningful actions to educate
consumers on their products and help promote balanced active
Calories and Calorie Awareness
In 2011, the CBA and its members announced Clear on Calories, a front of
pack caloric labeling initiative that was designed to help Canadians
understand the caloric content and serving size of the beverages they
were choosing. This initiative is currently rolling out across the
School Beverage Guidelines
To provide parents with more control over what their children consumed
throughout the day our members introduced Industry Guidelines for the Sale of Beverages in Schools. Completed in 2009, this commitment removed full-calorie soft drinks and
provided more lower-calorie, nutritious, and smaller-portion beverage
options in elementary, middle and secondary schools nationwide. Energy
drinks are not, nor have they ever been sold by our members in schools.
Beverage Consumption in Canada
The 2012 Statistics Canada report, Food Statistics1, identified that between 1999 and 2011 consumption of soft drinks in
Canada has decreased by 32% yet at the same time obesity rates in
Canada continued to rise significantly2.
Changing Face of Beverages
In addition, during the same period, the caloric content of the Canadian
beverage portfolio (i.e. the total caloric content of all the beverage
products consumed) produced by CBA members has declined by over 25%.
This is a result of product innovation, the introduction of many new
diet, and no- and low-calorie products.
Not only are Canadians consuming less soft drinks, but the total
calories derived from those beverages have also decreased
The Canadian Beverage Association is the national trade association
representing the broad spectrum of brands and companies that
manufacture and distribute the majority of non-alcoholic refreshment
beverages consumed in Canada.
For more information on the Canadian Beverage Association and our
activities please visit: www.canadianbeverage.ca.
1 Soft drink consumption - Statistics Canada - Food available, by major
food group 2010 http://www40.statcan.ca/l01/cst01/famil102c-eng.htm
2 Statistics Canada. 2012. Health Trends. Statistics Canada Catalogue
No. 82-213-XWE. Ottawa. http://www12.statcan.gc.ca/health-sante/82-213/index.cfm?Lang=ENG (accessed June 22, 2011)
SOURCE Canadian Beverage Association
For further information:
Canadian Beverage Association
Work: (416) 362-2424