TORONTO, June 10, 2013 /CNW/ - It's new, it's well-crafted and it's
Right on time for the great Canadian beer-drinking season comes the
arrival of Moosehead Breweries' new, premium Boundary Ale.
"Boundary Ale will provide our devoted fans with a new beer to add to
the Moosehead portfolio," says Andrew Oland, President and CEO,
Moosehead Breweries. "We believe we brew the best lager in Canada so
we wanted to challenge our brewers to brew the best ale in Canada."
"Boundary is a remarkably well-balanced beer that is slightly sweet with
roasted and caramel malt complexity. It's flavourful and aromatic with
a medium body and smooth citrusy finish," says JP Auger, Director of
Operations, Moosehead Breweries. Auger and team spent over a year
experimenting with carefully selected ingredients before landing on the
perfect balance of hops and malts. The two classic American hop
varieties, Cascade and Chinook, provide a slight citrus and floral
bouquet. The two quintessential English hop varieties, UK Fuggle and
East Kent Golding, give it a subtle earthy, woody, and herbal aroma.
"The combination of seven different malts makes it a well-balanced
beer," he says.
4 Hops, 7 Malts
It's all in the details when it comes to well-crafted beer.
2 Quintessential English hop varieties - East Kent Golding and UK Fuggle with subtle earthy, woody, and herbal aroma/flavour
2 Classic American hop varieties- Cascade and Chinook with a slight citrus and floral bouquet
Pleasant hop bitterness coming in at 39 IBU
Brewed with a blend of seven different malts- Pale malt, Carastan, 2 types of Crystal, Munich,Caramel 80L,Black malt and Torrified Wheat
Fermented using Moosehead's own ale yeast strain with hints of fruity
Colour: 12.5 SRM
Moosehead Breweries encourages beer enthusiasts to give Boundary Ale a
try, believing they will notice a marked difference between the
signature lager, Moosehead, and the new Boundary Ale.
Boundary Ale will be available in draught in Ontario, New Brunswick,
Nova Scotia and PEI and at select retailers in those provinces and the
rest of Canada starting September 2013. From Canada's oldest
independent brewery comes the release of a great tasting ale made by
passionate brewers for passionate beer lovers. Cheers from Moosehead.
About Moosehead Breweries
Moosehead Breweries is a Canadian leader in beer sales and marketing,
representing a diverse portfolio including Moosehead, Cracked Canoe,
Tennent's, Magners Cider, Samuel Adams, Paulaner, Twisted Hard Iced Tea
and Hop City Brewing Co. In the United States, Moosehead Breweries
distributes its flagship lager, along with Hop City's Barking Squirrel
Lager. For more information on Moosehead Breweries, visit moosehead.ca or www.facebook.com/moosehead
SOURCE: Moosehead Breweries Limited
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