VANCOUVER, Feb. 25, 2013 /CNW/ - Northern Iron Corp. ("Northern" or the "Company") (TSXV: NFE) (OTCQX:
NHRIF) (FRANKFURT: N8I) is pleased to announce the premier of its animated short video series
entitled 'The New Iron Age'.
" 'The New Iron Age' is a complete departure for the Company, and as far
as we know, for the Canadian resource industry," says Company CEO Basil
Botha. "This highly entertaining and informative style of animation is
the perfect medium for us to use to tell an inherently fundamental but
necessarily complicated story to a wide global audience. We are an
iron ore company, which is about as fundamental as it gets, but when we
begin to tell the story of our primary asset - a value-added engineered
metallic and form of direct reduced iron known as HBI (hot briquetted iron), we were losing a percentage of our audience amid the variables and
The New Iron Age chronicles the history of iron and steelmaking, and
explains in very broad, entertaining strokes, the complex relationships
between our strongest natural resource, steel and scrap steel supply and demand, global growth and economics, and sustainability. The short's unique
style of animation is at once simple and sophisticated, and it delivers
information in a way that is both engaging and educational.
"What we want is to provide a baseline of understanding - of iron ore
and its relationship to human development past, present and future - at
large and in boardrooms. Once we have answered the basic questions and
created the bigger picture, we can effectively discuss the technical,
economic and geological variables that govern an extraordinary
opportunity for Canada domestically, and as a supplier to China and the United States. The reality is that, we can answer forecasted global shortfalls, increase domestic production, and
reduce North American dependence on imported HBI - most critically now,
on the eve of the 'Rebuilding of America'. And that's a great story,"
About The New Iron Age:
The 12-minute animation, which took eight weeks to complete and involved
five animators, is unconventional and at times fantastical - a hybrid
style developed en-route to accommodate the delivery of inherently
technical information that is not easily visualized. The steely
narrative was voiced by Juno Award-Winning actor-musician Jim Byrnes -
whose St. Louis bluesy style seemed made for the project. Part One of
The New Iron Age story premieres Monday February 25th, with subsequent
chapters broadcast as follows:
About Northern Iron Corp.
The Company is a 100% owner of five iron ore properties in the Red Lake
district containing over 500 million tonnes of historical resources
with grades ranging from 22% to 31% Fe. The Red Lake district is
situated in an established mining area in Ontario, where the company
has two near term development projects, the past producing Griffith
mine and the Karas property.
A qualified person has not done sufficient work to classify the
historical estimate as current mineral resources, the issuer is not
treating the historical estimate as current mineral resources.
The Company is currently working towards the production of HBI, a
transportable form of direct reduced iron. HBI is complementary and a
viable metallic alternative to scrap steel. Quality scrap is a critical
raw material in the steel making process. With the diminishing supply
of quality scrap steel and ever increasing market demand, steel
producers around the world will be looking to secure alternative
supplies of metallic products.
As part of the business plan, the Company acquired the past producing
Griffith mine, which produced pellets and sponge iron (Direct Reduced
Iron/DRI) from 1968 to 1986. The mine was owned and operated by STELCO
and supplied pellets and sponge iron to the Hamilton and Nanticoke
steel mills in Ontario. The metallurgy of the deposit has been proven
over eighteen years of production.
Almost the entire transportation infrastructure is currently in place to
both produce HBI and to ship produced HBI into the North American
market via rail and lake barges and into Asian markets via rail through
the port of Prince Rupert. Existing infrastructure includes all
weather roads, 115kV power line, natural gas line, rail bed and port
The Company is focusing on de-risking the project by seeking out
potential joint venture partners, off-take agreements or a combination
The foregoing information may contain forward-looking statements
relating to the future performance of the Company. Forward-looking
statements, specifically those concerning future performance, are
subject to certain risks and uncertainties, and actual results may
differ materially from the Company's plans and expectations. These
plans, expectations, risks and uncertainties are detailed herein and
from time to time in the filings made by the Company with the TSX
Venture Exchange and securities regulators. The Company does not
assume any obligation to update or revise its forward-looking
statements, whether as a result of new information, future events or
Neither the TSX Venture Exchange nor its Regulation Service Provider (as
that term is defined in the policies of the TSX Venture Exchange)
accepts responsibility for the adequacy or accuracy of this release.
No stock exchange, securities commission or other regulatory authority
has approved or disapproved the information contained herein.
A high resolution jpeg image of the video logo can be found at this
SOURCE: Northern Iron Corp.
For further information:
President & CEO
Northern Iron Corp.
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