C&A Incorporates Eloqua's Cloud Connectors for ReadyTalk to Enhance the Webinar Experience

Couch & Associates is now utilizing Eloqua Cloud Connectors - a full-featured webinar solution to improve audience segmentation and lead scoring

TORONTO, July 26, 2012 /CNW/ - Couch & Associates, a professional marketing services organization specializing in marketing automation and sales enablement, is now able to further empower marketing and sales using added measurable value with Eloqua's new Cloud Connectors for ReadyTalk.

Eloqua, the pioneer and leader in marketing automation has launched ReadyTalk's new Cloud Connectors - a full featured webinar solution that enables marketing professionals to host flawless webinars and drive registration. ReadyTalk's Cloud Connectors offer easy scheduling and set-up, instantly record webinar registration, attendance and interactivity data (saving marketers valuable time and speeding up post-event activities) and can support an audience of up to 3,000 participants.  Now, when a prospect indicates they will attend a webinar, Eloqua automatically sends their data to ReadyTalk to register them for the event.  Immediately after the webinar, marketers can automatically re-score, hand-off and follow-up with prospects based on engagement indicators such as how long the participant responded to a specific polling question or how long the participant attended the event.

Couch & Associates have partnered with ReadyTalk to effectively help customers conduct successful audio and web conferences - from small, ad hoc meetings to large, formal events.  Couch & Associates will be working with existing users of the Eloqua Cloud Connectors for ReadyTalk, providing additional tools to help marketing professionals in their pursuit to maximize their organization's revenue growth, understand their prospects' buying behavior and drive better lead conversion.

About Couch & Associates
Couch & Associates Inc. named 25th in Profit 200 ranking of Canada's fastest growing companies is a professional marketing services organization that specializes in marketing automation and effective sales enablement. Couch & Associates is comprised of lead consultants and account and project managers that drive initiatives to their 200+ clients ranging from SMB to Fortune 500. The Couch & Associates design and technical teams add value through their knowledge of best practices and experience with marketing technologies and surrounding infrastructures. The team is certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America.

SOURCE: Couch & Associates

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