STURTEVANT, WI, May 22, 2014 /CNW Telbec/ - BRP will take over the
Milwaukee shoreline from June 13 to June 16 and change the way you look
at the outboard engine industry.
BRP will kick-off its Evinrude dealer meeting, called "Club", on Friday,
June 13, at 7:30 p.m. The event, designed to bring Evinrude dealers
from around the world together to experience new product reveals,
business seminars, a tour of the Sturtevant campus and boat builder
partner showcases, will include a first-hand look at BRP's latest
innovations for the marine industry.
"BRP is known for its innovation. Our design and engineering teams have
consistently designed and built the most cutting-edge technologies in
the business. Dealers attending this Club event will see and experience
first-hand how we intend to create a new era of outboards," said Alain
Villemure, vice-president and general manager of BRP's Marine
Propulsion Systems division.
"We already know our dealers are our best brand ambassadors," added
Villemure. "With this event, we get to show them our appreciation by
offering a completely new range of products and an unforgettable
entertainment experience right here in our backyard, the birthplace of
the outboard engine."
BRP is inviting the public to participate in Club Evinrude 2014. On
Saturday, June 14, BRP will host a free public block party on Old World
Third Street in Milwaukee. Beginning at noon, site will open for lunch.
Music and entertainment begins at 3 p.m. and lasts through 11 p.m. that
night. On Sunday, June 15, the public is welcome at the Wisconsin
Center. Pro bass anglers, fishing and boating experts and a wide range
of product demonstrations and booths will be on view from 10 a.m. until
BRP invested $15 million in its Evinrude campus in 2011 to regroup all
its R & D, procurement, marketing and after-sales activities.
BRP's Evinrude engine line-up from 3.5 to 300 horsepower offers
customers superior value across a full range of applications. Engines
are available at authorized Evinrude dealerships worldwide. Become part
of the online Evinrude community at www.evinrudenation.com and follow
us on Facebook at www.facebook.com/brpevinrude.
BRP (TSX: DOO) is a global leader in the design, development,
manufacturing, distribution and marketing of powersports vehicles and
propulsion systems. Its portfolio includes Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side
vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion
systems as well as Rotax engines for karts, motorcycles and
recreational aircraft. BRP supports its line of products with
a dedicated parts, accessories and clothing business. With annual sales
of over CA$3 billion from 105 countries, the Company employs
approximately 7,100 people worldwide.
Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its affiliates.
For further information:
Manager, Corporate Communications