New service brings communications into the digital age, supporting
consumer choice of preferred channels
LAKE SUCCESS, NY, June 5, 2013 /CNW/ - Broadridge Financial Solutions, Inc. (NYSE: BR), the leading provider of investor communications
solutions for broker-dealers, banks, mutual funds and corporate issuers
globally, today announces the expansion of its capabilities in Canada
with the launch of Broadridge FluentSM, a new service that significantly improves communications between
Canadian financial firms and their customers. Broadridge Fluent is a
communications exchange that brings companies into the digital age and
enhances customer engagement by enabling firms to distribute marketing,
transactional and regulatory communications to their customers'
preferred delivery channels while providing enriched insight and
"Digital channels are changing how investors access and digest content,"
said Donna Bristow, Vice President, Strategic Product Development and
Client Management, Broadridge. "With the advent of new tablet devices,
social networking and high-speed connectivity in broadband, our clients
are using technology in new ways. Financial services firms have a
significant opportunity to embrace these advances, engage their
customers using channels of their choosing, and ultimately make
financial communications much more efficient and effective."
Broadridge Fluent enables the digital delivery of a full range of
communications to Canadian investors including disclosure documents,
trade confirmations, statements, proxy materials and tax documents.
Additional new channels beyond firm websites and advisor portals, such
as emerging digital mail services and social media sites, will be
leveraged for investor communication distributions in the future.
The Broadridge solution is delivered as a Platform-As-A-Service (PAAS)
to allow for cost reduction while eliminating a lengthy integration
process. Key capabilities of the Broadridge Fluent platform include:
Support for Emerging Channels—integrated solution across traditional channels such as print,
e-delivery and firm websites, alongside emerging channels such as
advisor and client service platforms and digital mail. As new channels
continue to emerge, the platform will expand to support each of these
channels without requiring additional development or added expense for
Preference & Consent Management—a robust preference and consent management capability allowing firms to
capture customer delivery preferences through any channel and utilize
those preferences at the account, firm, industry or consumer level.
Identity Management—enables authentication of an identity through a more user-friendly
means than a user name and password - helping firms to further increase
adoption of e-delivery.
Enhanced Insight—insight with regard to the delivery status and use of communications by
clients across all divisions of the firm, including advisors, client
services and operations teams.
Interactive Communications—firms can benefit by taking advantage of the interactive nature of new
communications channels. This interactivity component enables
regulatory and transactional communications to be converted into
Broadridge has been the leader in investor communications for nearly 25
years and today processes more than 1.5 billion investor communications
annually through a combination of physical and electronic channels.
Broadridge has been a pioneer in preference management, maintaining a
preference database of approximately 135 million North American
investment accounts and is leading digital transformation of financial
communications through Broadridge Fluent, the next meaningful step
forward in client engagement.
Broadridge Financial Solutions, Inc. (NYSE: BR) is the leading provider
of investor communications and technology-driven solutions for
broker-dealers, banks, mutual funds and corporate issuers globally.
Broadridge's investor communications, securities processing and
operations outsourcing solutions help clients reduce their capital
investments in operations infrastructure, allowing them to increase
their focus on core business activities. With 50 years of experience,
Broadridge's infrastructure underpins proxy voting services for over
90% of public companies and mutual funds in North America, and
processes more than $4.5 trillion in fixed income and equity trades per
day. Broadridge employs approximately 6,200 full-time associates in 13
For more information about Broadridge, please visit www.broadridge.com.
For further information:
Kelly M. Howard