TORONTO, Feb. 6, 2013 /CNW/ - Breville Group Limited CEO Jack Lord
announced today that one of the world's premier chefs, Heston
Blumenthal, is to become Breville's global brand ambassador. "I'm
delighted to announce that Heston has officially joined the Breville
team," said Lord.
"Heston is one of the most exciting and creative chefs in the world.
Renowned for his award-winning, delicious tasting dishes it's Heston's
unique approach to cooking and the science behind the process that
makes this such a perfect match," continued Lord. "When we design a
new Breville product, our focus is on understanding the challenges
around food as deeply as possible and then pushing the creative
boundaries to solve those challenges in simpler and smarter ways. I
can't think of a better person to help us do this than Heston
"Heston is admired and respected internationally, and as we continue to
market the products we design and engineer here in Australia to more
and more countries across the world, Heston's reputation and input is
going to help us expand even more rapidly," said Lord.
More than just an endorsement relationship, Breville's general manager -
marketing, Scott Brady advised the global collaboration will see
Blumenthal working closely behind the scenes with the Breville product
development team. "From conception to testing and recipe development,
Heston will be heavily involved in shaping the future Breville product
range," said Brady.
"We've already spent quite a bit of time brainstorming with Heston and
his team in both Sydney and London. On each occasion, the depth of his
food insights and the genius of his product ideas have had us chomping
at the bit for more", added Brady. "We think his creativity and
passion are a perfect fit for our approach to product development.
"In his ambassadorial role, Heston will help explain the benefits of our
hero products in both advertising and at point of purchase across all
of Breville's international markets, as well as Australia. He has the
unique ability to describe complicated things in such a simple yet
compelling way that you find yourself on the edge of your seat. From
the history of your favourite recipe, to why drier potatoes make
fluffier chips, Heston just makes food fun and exciting. We're very
happy about him bringing this unique communication style into
explaining the benefits of our innovations to a wider audience," added
A self-taught chef, Heston Blumenthal's route to the top has been an
unconventional one. His multisensory approach to dining in his 3
Michelin star UK restaurant, The Fat Duck, is known as one of the most
intimate and friendly three star restaurant experiences, bringing fun
and theatre back into fine dining. Blumenthal also has two British
pubs in Bray, the Hinds Head, also with a Michelin star and The Crown.
And his London Michelin starred restaurant, Dinner by Heston
Blumenthal, serves dishes inspired by historic British gastronomy
dating as far back as the 17th century. His TV shows, Heston's Feasts and Heston's Fantastical Foods,
delight audiences drawn to his ability to combine science, history and
fun into something delicious.
Commenting on the collaboration, Blumenthal said "I have a huge respect
for Breville and their team. From my perspective, they're the world
leaders in this space and their development team is very like-minded to
my own. There is an enjoyable, natural synergy when we're working
"We've already put dozens of Breville products through their paces, a
punishing task for any piece of kit with a bunch of chefs, and the
level of thought and ingenuity in the design is matched by resilience.
We've been really impressed and I can't wait to get into the lab and
see what other clever tools we can create together. We've already
mapped out some pretty interesting stuff.
"The other great thing about all of this", said Heston, "is having
another excuse to come Down Under. It's become a home away from home
the last few years and it's a happy coincidence that Breville's based
And Heston's favourite Breville product? "I love the windscreen wiper
on the mixer as it makes baking so much better, but I guess overall I'd
have to say the Tea Maker. I drink a lot of tea; I would say it's
probably my favourite drink. The engineering involved to take a kettle
and get it to be able to make tea properly and automatically is
ridiculous. But mostly I just love watching the basket go up and
down. It's brilliant!"
Breville Group Limited is a global business, centred around its
successful and growing Breville kitchen appliance brand. The corporate
head office and product research and development centre based in
Sydney, Australia provide Breville with world class, innovative
products sold in more than 50 countries, including Australia, New
Zealand, Canada and the USA. Over the past 80 years Breville has grown
to become an iconic Australian brand that engages people with 'food
thinking' and focuses on thoughtful design.
SOURCE: Breville Canada
For further information:
Jennifer Beck, Birchall & Associates Inc., Jennifer@birchallpr.com
Phone: 905.388.7600, ext. 104