Unique Interactive Video Formats Drive Consumers To Remember Brand
LAS VEGAS, NV, July 18, 2013 /CNW Telbec/ - blurbIQ Inc., whose patent-pending interactive video advertising platform allows
advertisers and publishers to use dynamic overlay to drive consumers to
interact with their video messaging, today announced
that SourceKnowledge, an online video company that reaches more than
26.2 million monthly users and serves over 100 million video streams a
month in the USA and Canada, has begun to offer its advertising
clients blurbIQ's interactive video ad units.
blurbIQ adds an interactive media layer in video streams, inviting
consumers to actively respond to deeper brand messaging that is
sequenced with video advertising. From simple surveys to
viewer-selected storylines to social rewards, consumers pay closer
attention to brand messages and share the fun of their brand knowledge
across social media while marketers optimize their campaigns by
targeting the viewers who are most receptive to their brand message.
The results are proving to be effective and cost efficient with some
brands seeing increases in video completion rates as high as 81%,
interaction rates of 38%, click through rates of 5.86% and up to an
unparalleled 428% reduction in cost per acquisition in 30 day
"As brands increase their video ad presence online, they will want to
measure the impact of their messages on audiences in increasingly
sophisticated ways. blurbIQ does just this, in fun and compelling ways
. Users enjoy and interact with the brands, and the ads ultimately
deliver amazingly detailed metrics that advertisers need to accurately
measure their ROI," says Patrick Hopf, CEO and Co-Founder of
When SourceKnowledge sells the interactive video capability, blurbIQ
does the creative, analytics, and technology providing customized
solutions to brands and ad agencies such as one that "recommends"
products based on consumers answers to interactive questions. The
blurbIQ interactive video ad platform is easily deployed across the
digital marketing spectrum with any in-stream video ad launched in a
video player, in banner or within social media, and on any device from
desktop to tablet. Brands utilize blurbIQ's QuickTime analytics
dashboard to measure campaign performance, optimize campaigns and
generate campaign reports or export data to their own ad platforms.
"SourceKnowledge Private Video Network's adoption of the
blurbIQ interactive video ad platform offers a more powerful video
solution that utilizes gamification and interactive elements to drive consumers to engage with the video
asset like never before. The technology allows consumers to be
entertained, and clarifies for advertisers how viewer engagement with
their video assets builds brand equity, and achieves brand lift, higher
viewer completion rates and interaction rates," says Scott Reese, CEO
of blurbIQ Inc. "blurbIQ has the most relevant data set for advertisers
to assess how to attribute value to their video ads based on how
consumers understand and retain brand messaging."
SourceKnowledge Private Video Network (www.SourceKnowledge.com) serves video, rich media and standard display ad units on a network of
high quality U.S. and Canadian sites as well as mobile and tablet
devices. The private video network reaches 5.3 million unique visitors
in Canada and 20.9 million unique visitors in the United States.
SourceKnowledge maintains direct relationships with publishers
providing advertisers with quality and scale in a brand-safe
environment. SourceKnowledge is a member of IAB Canada and is located
blurbIQ (http://www.blurbiq.com) is the leader in interactive gamification of video across the digital marketing spectrum. The patent pending
technology overlays video with brand and trivia questions as the video
streams. blurbIQ turns video commercials into interactive "games" that
dramatically increases viewer engagements, video completion rates, and
ad retention. These interactive video units are distributed as
pre-roll, in banner, mobile, tablet, and social media advertising
units. blurbIQ provides quick time analytics dashboards so brands can
measure every interaction with their video content like never before.
Since launching in July of 2010, blurbIQ has worked with A List
advertisers such as AT&T, E*Trade, Duracell, Church & Dwight, Rosetta
Stone, Jamba Juice, Universal Pictures, Focus Features, 20th Century Fox, and General Motors.
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