A unique new lab that generates Great Ideas for ambitious clients
MONTREAL, Oct. 3, 2013 /CNW Telbec/ - On October 3, coinciding with the
30th anniversary celebrations for Montreal agency Bleublancrouge, a new
think tank and laboratory for "Great Ideas", called "L'Institut Idée"
or simply "L'Institut" for short, will be launched. This joint offering
from BBR and Toronto firms Scientific Intelligence and Wunderkind will
operate in 3 cities - Montreal, Toronto and Boston, Massachusetts -
serving clients in North America and worldwide.
L'Institut's raison d'être, expressed in the phrase "From leadership to Ideaship", is the
knowledge that Great Ideas are what create wealth and change human
conditions for the better. "Ideaship" places the highest importance on
the creation of profound ideas that drive companies and brands into the
future, and it is a response to the prevailing over-reliance on
individual leaders and tactics without strategy. L'Institut recognizes
that we are living in "The Age of Ideaship", and it is designed to
ensure that ambitious clients discover the Great Ideas that will power
L'Institut will work in 5 major fields: Corporate Vision & Strategic
Planning, Product Innovation, Team Leadership, Corporate Culture and
Marketing Communications. The principals of L'Institut have decades of
experience in each of these fields working with major brands and
L'Institut employs a unique methodology that has been used successfully
with some of the world's best-known companies, such as Audi, Live
Nation, Sanofi, Molson Coors, Wendy's and Humana. At the heart of the
L'Institut model is the celebrated Structural Mapping Process™ (SMP)
from Scientific Intelligence, which has been used with over 200 client
organizations to find the "memes" associated with a brand, product or
company. Memes are a phenomenon first identified by evolutionary
scientist Richard Dawkins in his classic 1976 best-seller The Selfish Gene, and they have recently become recognized in Internet and marketing
circles as "trends and popular ideas". The work of Scientific
Intelligence has taken them a significant step further, discovering the
core memes that are at the heart of a client's sustainable success.
L'Institut integrates this proprietary insight model into a "Master
Planning" process that works in a highly collaborative manner with
senior client teams to develop Great Ideas and the comprehensive Master
Plans that will ensure quantum leaps forward.
"We're very excited to be launching L'Institut. We look forward to
working with our clients to make manifest the Great Idea that will
drive transformational success," says Wahn Yoon, co-founder of
Scientific Intelligence and President of creative agency Wunderkind.
"My partners Syd Kessler, Penelope Fridman, Jacob Kessler and I are
thrilled to have created L'Institut with the master planners at
Bleublancrouge who truly understand the power of this model for the
modern age - the Age of Ideaship."
"This joint venture will create the new Ideaship powerhouse the market
has been looking for," says Sébastien Fauré, CEO of Bleublancrouge.
"We're proud and excited to be filling this crucial gap in the modern
economy, and helping our clients accelerate their efforts to leap ahead
of the pack."
L'Institut is a think tank and laboratory for Great Ideas. With
operations in three cities - Montreal, Toronto and Boston,
Massachusetts - L'Institut offers North American and global clients a
unique proprietary model for the development of Great Ideas and Master
Plans that will enable quantum leaps. Designed for the "Age of
Ideaship", L'Institut is for ambitious companies that value an
insightful, creative and participatory approach to strategic
development that will result in team alignment around bold strategies
and concepts. For more information, please go to www.linstitutidee.com.
Bleublancrouge is a Montreal-based full-service marketing communications
agency. Recognized as one of Canada's most creative agencies,
Bleublancrouge has earned its place in the top ten agencies in the
country. Its clients include Quebec Toyota Dealers, Bristol Myers
Squibb, Air France, Loto-Québec, Saputo, and many others. For more
information, visit http://www.bleublancrouge.ca/en.
About Scientific Intelligence
Scientific Intelligence (SI) is an insight and strategy group based in
Toronto and Boston with clients across North America and Europe. SI
employs a unique proprietary process called the Structural Mapping
Process™ (SMP) that uncovers the "memes" associated with a brand,
organization or idea. Founded in 2005, SI has guided over 150 senior
leadership teams of Fortune 100 and 500 companies to gain deeper
insight into the emotional drivers and strategies that will sustainably
attract audiences and stakeholders. As a result, SI has often been
called the "must-have GPS for business".
About Wunderkind Inc.
An advancement beyond the traditional creative agency, Wunderkind is a global advertising & design guild, a new model for delivering outstanding results with greater efficiency
and agility. With a highly curated network of experienced specialists
in every area of advertising and marketing, Wunderkind was created by
Syd Kessler, Wahn Yoon and Jacob Kessler in 2008, who bring over 60
years of combined experience with major brands and campaigns to the
table. The winner of multiple Cassies awards for business results
through advertising, Wunderkind specializes in working with clients who
are at a "watershed moment" - where a dramatic repositioning or launch
is required. Hence our tagline: "Play Big".
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