New International Survey Reveals Young People's Attitudes to Undies &
STOCKHOLM, July 17, 2012 /CNW/ - Bjorn Borg has conducted an international survey across Europe, USA and
China to find out young people's (18-30s) approach to wearing sexy
(Photo: http://photos.prnewswire.com/prnh/20120717/543246 )
What is sexy underwear?
Unsurprisingly, the concept of sexy underwear changes from a male or
female perspective, with women considering romantic lingerie sexy,
while men think naughty and flirty undies are the sexiest.
As it turns out, plain and simple underwear is only preferred by Swedes
and Germans. This is particularly true for German women, who prefer
their underwear to be plain, a stark contrast against Spanish women,
who want their lingerie to be flirty and naughty.
Who uses sexy underwear?
On average, over three quarters of interviewees across all countries
surveyed claim to wear sexy underwear, with Spanish women in the lead,
at 99%, compared to a much meeker 79% in China.
Optimism on a date
Despite a rather high 76% of all interviewees claiming to wear sexy
underwear on a date, not all nationalities seem to behave the same way.
The glass is half full for a staggering 95% of our French friends who
wear sexy underwear on a date, likewise for 79% of the Americans. The
Chinese and Brits like to keep their feet on the ground and not get
carried away, with only 18% and 39% of them respectively wearing sexy
underwear on a dinner date. On the topic, the Swedes and Dutch sit on
the fence scoring an average 74%.
Sexy underwear - for the love of whom?
Where 54% of Italians and 56% of French wear sexy underwear mostly to
please their partners, 55% of English and 67% of Chinese interviewees
like wearing fetching undies to feel more confident and good about
About the survey
The survey was conducted by the market research firm Xtreme Nordic for
Bjorn Borg and the interviews were conducted Spring 2012 in Sweden,
England, USA, Spain, Germany, Italy, France, Holland and China. In
total 1713 interviews were conducted, with participants between 18 and
30 years of age.
Visit http://curious.bjornborg.com/press for the full research report and infographics of the research, videos
for press use:
SOURCE Björn Borg AB
For further information:
JONAS NYVANG, BJÖRN BORG
Götgatan 78 118 30 stockholm, Sweden
Phone +46-8-506-655-00 Fax +46-8-506-337-01