MONTREAL, May 1, 2013 /CNW Telbec/ - Insurance Bureau of Canada (IBC),
the City of Montreal and its Tandem offices, the Service de Police de
la Ville de Montréal (SPVM), Vélo-Québec and the Société de transport
de Montréal (STM) joined forces and today launched a prevention
campaign entitled Bien verrouiller, c'est important! (Lock it. It's important), targeting bicycle theft.
More than 3,000 posters will be put up around the city.
"A colourful poster aimed at capturing the attention of cyclists about
properly locking their bikes will be put up by Tandem offices close to
bike racks, metro stations, schools, parks and libraries," explained
Serge Doucet, Director of Tandem Mercier - Hochelaga-Maisonneuve.
A campaign is also planned to put up posters inside restaurants, cafes,
movie theatres, librairies, Maisons de la culture, Maison des cyclistes and bike stores in Montreal, as well as in neighborhood police stations
in Montreal. The code QR on the poster directs readers to a page on
infoinsurance.ca, IBC's web site, which offers prevention advice on
bicycle theft. Lastly, a wallet-size information card will be
distributed to participants at major cycling events, including the Féria du vélo, which takes place this coming June 2.
All the partners will promote the campaign on their web sites and use
the communications tools at their disposal.
Every year, some 2,000 bicycles are reported stolen to the SPVM in
Every year, nearly 2,000 bicycles are stolen in Montreal. The sectors
most affected are the Plateau Mont-Royal and university campuses. A
McGill study revealed that 51% of cyclists have had their bicycles
stolen at least once, with the vast majority not reporting the theft to
the police. The study recommended increasing the number of secure
bicycle racks, such as the black posts with a ring which are already
installed in downtown Montreal.
The Committee on Bicycle Theft noted that Project Numéro, which recommends getting bikes engraved at neighborhood police
stations, will be active again this year. Once the bicycle is engraved,
the police enter the data in an in-house SPVM register that all police
can access. Thus, when an engraved bicycle is found, it is possible to
quickly locate the owner and return it.
"So far, neighborhood police stations, in collaboration with Tandem and
Sun Youth, have engraved close to 5,000 bicycles on the island of
Montreal. We are very proud of the results and want this to continue",
noted Alain Gagnon, Inspector and Head of the Plateau Mont-Royal Sud
Keep your invoice and inventory your belongings
In addition to engraving their bikes, IBC recommends that consumers
write down the serial number when they buy a bicycle. IBC also
encourages consumers to make an inventory of their belongings using a
document that is available on infoinsurance.ca. "We believe that awareness plays a key role in theft prevention, and
this, in all its forms. By making one's bicycle less attractive to a
thief or reseller, we can prevent the worry we unfortunately experience
when something we value is stolen," added Anne Morin, Supervisor,
Public Affairs, at IBC.
About the Committee on Bicycle Theft
Created in 2011 by Marc-André Gadoury, city councillor for the district
of Étienne-Desmarteau, following a request from a citizen, the
Committee on Bicycle Theft has eight members, including the Service de
Police de la Ville de Montréal (SPVM), Tandem, Vélo-Québec,
Transportation Research at McGill (TRAM), a retailer and a City of
Montreal citizen, and Insurance Bureau of Canada (IBC). The Committee
meets four times a year to find solutions to the issue of bicycle theft
Image with caption: "Insurance Bureau of Canada (IBC), the City of Montreal and its Tandem offices, the Service de Police de la Ville de Montréal (SPVM), Vélo-Québec and the Société de transport de Montréal (STM) joined forces and today launched a prevention campaign entitled Bien verrouiller, c'est important! (Lock it. It's important), targeting bicycle theft. (CNW Group/Committee on Bicycle Theft in Montreal) (CNW Group/Committee on Bicycle Theft)". Image available at: http://photos.newswire.ca/images/download/20130501_C2265_PHOTO_EN_26212.jpg
SOURCE: Committee on Bicycle Theft
For further information:
Public Affairs Consultant
Tel.: 514-288-1563 ext. 232