TORONTO, Jan. 29, 2018 /CNW/ - Benefit Cosmetics, the San Francisco-based beauty brand known for its creative packaging and irreverent product names is bringing its popular Glam up & away automatic retail kiosk to Calgary International Airport (YYC) in Spring 2018. This concept was first introduced in the U.S. market in 2013 and instantly became a traveler and media favourite.
Glam up & away brings Benefit's fun and instant beauty solutions to travelers with a super-luxe vending machine that elevates the airport experience. In true fun-loving Benefit fashion, the kiosk is designed to look like vintage pink beauty buses complete with cheeky slogans and Benefit's famous mannequins. Busy jetsetters will have instant access to Benefit's bestselling products and can browse tips & tricks on the graphic user interface. Gals-on-the-go will be able to grab their beauty needs from the glam-packed machine including Benefit's bestselling Brow Collection, they're real! mascara and the POREfessional pore minimizing primer as well as minis and travel-friendly makeup kits.
"It's WOW on wheels!" says Julie Bell, EVP Global Marketing at Benefit Cosmetics. "What a sexy, fun and innovative way to introduce Benefit's witty and playful personality to the hundreds of millions of travelers that fly every year!"
"High-traffic airports are the next beauty battleground for prestige cosmetic brands. Benefit has been successful as the pioneer in selective makeup self-serve vending machines in U.S. airports and is excited to expand this concept into Canada," says Jean-Andre Rougeot, Chief Executive Officer, Benefit Cosmetics.
After much success in the U.S., this highly popular beauty shopping experience is crossing the border to Canada; the first market outside of the U.S. to install a Glam up & away kiosk. International expansion has been planned from the onset of this project, and Canada was the best place to start. The first Canadian kiosk will be located in Calgary Airport's Air Canada (Concourse C) and soon the Transborder Terminal (Concourse E), offering passengers access to this exciting point of sale. Plans for further expansion across Canada are currently in progress.
"Benefit is known for its product innovations and fun, feminine approach to beauty. We always say that laughter is the best cosmetic, and this Kiosk brings that aspect of our brand to life in an oversized, tangible way – making travelers stop, smile, and easily glam up before a flight. We are thrilled to be offering this in Canada," says Deny DiFelice, General Manager, Benefit Cosmetics Canada.
Benefit has teamed up with ZoomSystems—the global leader in high-end automated retail—to bring Glam up & away to exclusive locations around the U.S., and now to Canada. "With this ground-breaking partnership, ZoomSystems and Benefit Cosmetics are giving travelers on-the-go access to the beauty products they need and love," says Pamela Strazdas, Vice President, Customer Success, ZoomSystems.
There are currently 52 Glam up & away locations in 34 U.S. airports and cities. Many Glam up & away customers are new to Benefit, offering an exciting business opportunity to both satisfy existing customers, and attract new ones in a fun and unique way.
What better way to touch up before touch down!
SOURCE Benefit Cosmetics
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