Bell Media Announced as Official Media Sponsor of FASHION CARES 25

- Jeanne Beker to host a special broadcast FASHION CARES 25: A NIGHT OF STYLE AND STARS, airing on World Aids Day, Dec. 1 on E! and FashionTelevisionChannel -
- This year's star-studded event includes performances by Sir Elton John and Scissor Sisters plus runway looks from Vivienne Westwood, Greta Constantine, Pink Tartan, and DSQUARED2 -
- Tickets still available for the M•A•C Viva Glam Fashion Cares gala Sunday, Sept. 9 in Toronto -

To tweet this release:

TORONTO, Sept. 4, 2012 /CNW/ - Bell Media announced today that it will celebrate fashion and philanthropy as the official media sponsor and broadcaster of the 25th anniversary of M•A•C Viva Glam Fashion Cares, taking place this Sunday, Sept. 9 in Toronto. In its final year, this spectacular event benefitting the AIDS Committee of Toronto (ACT) and Elton John AIDS Foundation (EJAF) features performances by Sir Elton John, Scissor Sisters, Janelle Monáe, Sky Ferreira, and Canadian artists Shawn Desman, Jully Back, and Kreesha Turner.

Then, on World Aids Day, Saturday, Dec. 1 at 8 p.m. ET, M•A•C Viva Glam Fashion Cares honorary board member and FTC host Jeanne Beker chronicles the evolution of this iconic fundraising event, from its inception to present day in the Original Special FASHION CARES 25: A NIGHT OF STYLE AND STARS. Airing on E! and FashionTelevisionChannel (FTC) and to be filmed at Sunday night's M•A•C Viva Glam Fashion Cares gala, the special includes a 25-year retrospective of the event's show-stopping and memorable moments along with interviews with stars and designers, A-list performances, and exclusive backstage access into the social event of the season.

**Media Note** Photography for M•A•C Viva Glam Fashion Cares is available online at

"Fashion Cares has become such a legendary event and a true celebration of our fashion community's creative spirit. Most importantly, it's raised much-needed funds and untold awareness for our fight against AIDS," said Jeanne Beker, Host of FashionTelevisionChannel. "I'm proud to be an honorary chair for the final edition of this ground-breaking gala, and especially thrilled to be honouring the history of Fashion Cares by bringing this special broadcast to viewers across Canada."

At Sunday night's M•A•C Viva Glam Fashion Cares gala,Canadian design duo Dean and Dan Caten of DSQUARED2 along with Canadian supermodel, Linda Evangelista make appearances along with extravagant runway presentations by acclaimed designers Vivienne Westwood, Greta Constantine, Pink Tartan, DSQUARED2 and 25 local and international designers. Tickets for the gala at Toronto's Sony Centre for the Performing Arts are still available and can be purchased through Ticketmaster.


About Fashion Cares
A critical, artistic and financial success since it's inception in 1987, Fashion Cares builds awareness of HIV/AIDS while raising funds for the AIDS Committee of Toronto (ACT). Combining local and international fashion talent with the design and business communities, this always sold out, media and celebrity studded evening caps elegant cocktails and cuisine with a rousing auction, a theatrical runway event, and an entertainment spectacle. With a 22-year attendance record of over 50 thousand guests and volunteers, Fashion Cares has netted profits of nearly $12 million dollars to date.

About Bell Media
Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada's #1 television network and lead broadcaster of the London 2012 Olympic Games, and owns and operates 29 specialty channels, including TSN, Canada's #1 specialty channel and RDS, Canada's #1 French-language specialty channel. Bell Media also owns 33 radio stations, dozens of websites including the portal, and Dome Productions. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit

SOURCE: Bell Media

For further information:

Laura Catania, Entertainment Specialties, Bell Media, 416.384.3173 or
Amanda Rinaldo, Entertainment Specialties, Bell Media, 416.384.5325 or


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